Why You SHOULD Make More Of An Exhibition Of Yourself
I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…
Events
I Can Make You Famous In The Next 5 Minutes
That is what I said to the 4th delegate who arrived on my PR Clinic table yesterday at the Entrepreneurs Circle “Implementor” event. This is a 2-day event focused on getting sh*t done vs learning more stuff, so people are there to nail things, get them off their desk or out of their brain and into …
Why YOUR AI content sounds like EVERYONE else’s
I can usually spot AI-generated content within three seconds. It’s too polished. Too clean. Too safe. It sounds like something no one would ever actually say if they cared about the point they were making. As a former business journalist turned PR consultant, I’ve watched this creep in fast. By late 2024, over half of …
AI Rebrand? Yup, That’s Me. PR Guru to the (Machine) Stars
PR Guru Lands Deal to Rebrand AI as ‘Mostly Harmless’ (And yes, that is a Douglas Adams reference) Silicon Valley has hired some strange consultants over the years—but none stranger (or smugger) than this latest move: they’ve called in a PR consultant to rebrand AI. That consultant? Apparently… me. Yes, folks. I’ve been tasked with making Artificial Intelligence …
AI Rebrand? Yup, That’s Me. PR Guru to the (Machine) Stars Read More »
Ay Up Me Duck – Thrive25 Comes to Nottingham
A must-attend event for local (ish) business owners. Born in Yorkshire, having grown up in the Peak District (via Papua New Guinea) and with family from Leicestershire and Norfolk, there was only ever going to be ONE place for me to forge my career… Nottingham. I know. Makes no sense! It might have been …