You know that sinking feeling…when you accidentally send a message to the wrong group chat? Now imagine that group chat contains plans for military airstrikes… and the accidental recipient is the editor of The Atlantic. Yes, that actually happened. In what may go down as the most catastrophic “add to group” misclick in political messaging history, …
There’s nothing quite like the creeping hangxiety of St. Patrick’s Day—that foggy sense of unease that rolls in around March 18th, as you scroll through your camera roll wondering if that Guinness-fuelled campaign idea was ever actually signed off… or if you dreamt it somewhere between the second and sixth pint. Somewhere in that dim and distant …
From Shamrocks to Shareability: What PR Can Learn from a Pint Read More »
Contains PR ideas right up there with “Monkey Tennis”, “Arm Wrestling With Chas ‘n Dave” and “Alan Attack”)… While England and Scotland were busy knocking seven bells out of each other on the pitch, a far more civilised battle unfolded off it – a national anthem sing-off between Tom Walker and Pixie Lott. Yes, really. …
Six Nations Sing-Off: Who needs tries when you’ve got Tenors? Read More »
A must-attend event for local (ish) business owners. Born in Yorkshire, having grown up in the Peak District (via Papua New Guinea) and with family from Leicestershire and Norfolk, there was only ever going to be ONE place for me to forge my career… Nottingham. I know. Makes no sense! It might have been …
It’s Pancake Day, which means two things: 1) An alarming number of people will claim to be ‘flipping experts’ despite burning half their batter, and 2) We’ve got the perfect excuse for a PR-themed food metaphor. Now, when it comes to media relations, you don’t want to be a tosser—not in the pancake-flipping sense, and …
🥞 How NOT to Be a Tosser: PR Tips to Keep Your Media Coverage from Falling Flat Read More »
I don’t know about you but I’m a sucker for documentaries that follow some sort of lost treasure hunt? Give me Oak Island over Love Island any day. There’s just something about being led slowly along the plot, back through time, peeling back the layers of the story and hoping for a big reveal. …
Tonight on PRquest…The Holy Grail – A journey from Abu Dhabi to The Independent Read More »
* Firstly, I confess, this was the Radio 4 fella’s headline that I mention below. Credit where it’s due! Now, you may recall from last year that I am helping Rebecca Dowdeswell in her battle with the cosmetics giant L’Oreal? Indeed, back in August, Rebecca woke up to find a WhatsApp from a friendly …
“Greg, this Valentine’s, please tell me, how do I get a journalist to LOVE me? “Why won’t they talk to me? Why won’t they listen? “They never return my calls!” Sniff, sniff. Spoiler alert, they will NEVER return your calls, they are a sensitive bunch and much prefer emails. Unless they are on a deadline …
Coors Light’s Typo: A PR Masterclass in planned imperfection Let’s be honest—if your brand has just plastered a spelling mistake across Times Square and The New York Times, you’d probably expect a crisis meeting, not a cheers from the internet. But this is Coors Light we’re talking about. And instead of running to their nearest …
Every now and then, I like to introduce our clients in this newsletter. Sometimes they have had some epic PR results, won an award, done some sterling work for charity or have gone the extra mile for their customers or community. That’s the case with Mark Duckworth, who runs the award-winning Dales Traditional Butchers, up in the gorgeous town …