This week, I’m doing something I haven’t done in five years. I’m going on holiday. Abroad. A proper one. Not a long weekend. Not a “working from warmer climates” cheat code. A real, honest-to-goodness break. And the reason it’s taken five years? Bear. And Sweep. Bear is our beautiful, quiet, cuddly Labrador. He came to …
I’m finally going abroad (thanks to some brilliant marketing) Read More »
There’s a moment in every discovery call — usually right after they’ve explained they’re “thinking about getting some PR” — where I can feel it coming. “So… how much does PR cost?” Now, I get the question. It’s a sensible one. It’s just not a simple one. Because PR isn’t a product on a shelf. …
🧵 “How long is a piece of string?” And other questions I love being asked Read More »
Entrepreneurs Circle (EC), the UK’s largest private organisation dedicated to helping business owners grow, has appointed Press For Attention PR to lead its public relations strategy. The strategic partnership comes as EC makes a bold £5 million investment in its new 15,000 sq ft national headquarters on Blythe Valley Business Park (Solihull). Led by Greg …
Entrepreneurs Circle taps PR expert to power up next stage of growth Read More »
World Toothache Day. International Talk Like a Pirate Day. National Bubble Wrap Appreciation Day. The world of awareness days has officially gone mad. As a former business journalist turned PR consultant, I’ve watched the rise of these “special” days with a mix of amusement and professional curiosity. After all, there are nearly 80 UK awareness …
The Truth About Awareness Days: PR Goldmine Or Gimmick? Read More »
Kylie Jenner just gave her plastic surgeon more publicity than most businesses see in a lifetime. With a simple mention, she transformed Dr. Garth Fisher into the hottest name in cosmetic surgery. That’s the power of influencer marketing in 2025. As a former business journalist turned PR consultant, I’ve watched this phenomenon evolve from both …
When Influencer Marketing Goes (Ahem) T**s Up: What Kylie’s Boob Job Shoutout Teaches Us Read More »
Here’s the real fringe benefit of media coverage (and no, I’m not talking about Claudia Winkleman’s hair – although that is iconic): it’s not just strictly about getting your face on the cover – it’s what you do with that coverage that counts. I’ll be honest: I’ve never watched The Traitors. All that backstabbing and psychological drama? …
Strictly Speaking: It’s Not The Size Of The Coverage… It’s What You Do With It Read More »
You can always spot a genius PR move. It usually arrives with balloons, headlines, and… a new Jeep? Yes, in case you missed it (and honestly, I tried), Peppa Pig’s family has welcomed a new addition: Baby Evie and to celebrate, Mummy Pig has been gifted a shiny new off-roader. Because apparently, the pitter-patter of …
Gary Lineker rarely needed a referee in his playing days. Over 600 professional matches, not a single booking. Impeccable timing, calm under pressure, always just inside the line. Which makes his latest brush with the BBC all the more ironic. After sharing a pro-Palestinian video on X (formerly Twitter) that included antisemitic imagery, Gary Lineker …
Gary Lineker, A Deleted Tweet, And A BBC Own Goal: What Business Owners Can Learn Read More »
The recent cyberattack on Marks & Spencer didn’t just disrupt orders or shake the stockroom. It rattled something far more valuable: trust. Data was stolen — names, addresses, shopping histories. The online store went dark. Headlines blazed. But through the digital smoke, one thing remained remarkably intact: public affection. Because let’s face it — this …
A PR superhero breaks down the Blake Lively vs. Justin Baldoni drama (no capes required). Sometimes, the PR universe hands you a story so packed with egos, lawsuits, and cinematic parallels that it practically begs for a superhero to explain it. Enter… Doctor Spin. Armed with a press pass, a raised eyebrow, and an ironic understanding of the …
Doctor Spin Enters the Multiverse of Media Meltdown Read More »