You can always spot a genius PR move. It usually arrives with balloons, headlines, and… a new Jeep? Yes, in case you missed it (and honestly, I tried), Peppa Pig’s family has welcomed a new addition: Baby Evie and to celebrate, Mummy Pig has been gifted a shiny new off-roader. Because apparently, the pitter-patter of …
Gary Lineker rarely needed a referee in his playing days. Over 600 professional matches, not a single booking. Impeccable timing, calm under pressure, always just inside the line. Which makes his latest brush with the BBC all the more ironic. After sharing a pro-Palestinian video on X (formerly Twitter) that included antisemitic imagery, Gary Lineker …
Gary Lineker, A Deleted Tweet, And A BBC Own Goal: What Business Owners Can Learn Read More »
The recent cyberattack on Marks & Spencer didn’t just disrupt orders or shake the stockroom. It rattled something far more valuable: trust. Data was stolen — names, addresses, shopping histories. The online store went dark. Headlines blazed. But through the digital smoke, one thing remained remarkably intact: public affection. Because let’s face it — this …
A PR superhero breaks down the Blake Lively vs. Justin Baldoni drama (no capes required). Sometimes, the PR universe hands you a story so packed with egos, lawsuits, and cinematic parallels that it practically begs for a superhero to explain it. Enter… Doctor Spin. Armed with a press pass, a raised eyebrow, and an ironic understanding of the …
Doctor Spin Enters the Multiverse of Media Meltdown Read More »
It’s April 23rd — St George’s Day. Or so we thought. The Church of England says it’s next week. The Prime Minister threw a pork pie party yesterday. And the flag that’s meant to represent all of England? Still stuck in a PR crisis, tangled up in politics, prejudice, and the occasional football riot. Keir …
Slaying the Stigma: Why England’s Flag Needs a Better Publicist Read More »
Jeff Bezos. Katy Perry. Oprah. A spaceship full of women and a message of empowerment that should’ve rocketed to success. Instead? Turbulence. When Blue Origin launched its first all-female crew into space, it looked like a PR masterstroke. But then the media — and the internet — had their say. The Guardian called it performative. …
Houston, We Have a PR Problem: What Blue Origin’s All-Female Spaceflight Really Told Us Read More »
There’s a golden rule in PR: if you’re going to ask the public a question, make sure you’re ready for their answer. San Francisco’s planners might be wishing they’d had that tattooed on their project plan. It all started with good intentions. Close a stretch of the Great Highway to cars, open it up to …
“Really Stupid Park”: When PR Campaigns Invite Their Own Hecklers Read More »
PR Guru Lands Deal to Rebrand AI as ‘Mostly Harmless’ (And yes, that is a Douglas Adams reference) Silicon Valley has hired some strange consultants over the years—but none stranger (or smugger) than this latest move: they’ve called in a PR consultant to rebrand AI. That consultant? Apparently… me. Yes, folks. I’ve been tasked with making Artificial Intelligence …
AI Rebrand? Yup, That’s Me. PR Guru to the (Machine) Stars Read More »
You know that sinking feeling…when you accidentally send a message to the wrong group chat? Now imagine that group chat contains plans for military airstrikes… and the accidental recipient is the editor of The Atlantic. Yes, that actually happened. In what may go down as the most catastrophic “add to group” misclick in political messaging history, …
There’s nothing quite like the creeping hangxiety of St. Patrick’s Day—that foggy sense of unease that rolls in around March 18th, as you scroll through your camera roll wondering if that Guinness-fuelled campaign idea was ever actually signed off… or if you dreamt it somewhere between the second and sixth pint. Somewhere in that dim and distant …
From Shamrocks to Shareability: What PR Can Learn from a Pint Read More »