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When Influencer Marketing Goes (Ahem) T**s Up: What Kylie’s Boob Job Shoutout Teaches Us

Celebrity / By

Kylie Jenner just gave her plastic surgeon more publicity than most businesses see in a lifetime. With a simple mention, she transformed Dr. Garth Fisher into the hottest name in cosmetic surgery. That’s the power of influencer marketing in 2025. As a former business journalist turned PR consultant, I’ve watched this phenomenon evolve from both …

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Strictly speaking: Claudia Winkleman

Strictly Speaking: It’s Not The Size Of The Coverage… It’s What You Do With It

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Here’s the real fringe benefit of media coverage (and no, I’m not talking about Claudia Winkleman’s hair – although that is iconic): it’s not just strictly about getting your face on the cover – it’s what you do with that coverage that counts. I’ll be honest: I’ve never watched The Traitors. All that backstabbing and psychological drama? …

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Gary Linker, A Deleted Tweet, A BBC Own Goal

Gary Lineker, A Deleted Tweet, And A BBC Own Goal: What Business Owners Can Learn

Celebrity / By

Gary Lineker rarely needed a referee in his playing days. Over 600 professional matches, not a single booking. Impeccable timing, calm under pressure, always just inside the line. Which makes his latest brush with the BBC all the more ironic. After sharing a pro-Palestinian video on X (formerly Twitter) that included antisemitic imagery, Gary Lineker …

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“This Isn’t Just Any Crisis — It’s an M&S Crisis” On black background with the Press For Attention Logo above.

This Isn’t Just Any Crisis — It’s an M&S Crisis

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The recent cyberattack on Marks & Spencer didn’t just disrupt orders or shake the stockroom. It rattled something far more valuable: trust. Data was stolen — names, addresses, shopping histories. The online store went dark. Headlines blazed. But through the digital smoke, one thing remained remarkably intact: public affection. Because let’s face it — this …

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Houston, We Have a PR Problem: What Blue Origin’s All-Female Spaceflight Really Told Us

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Jeff Bezos. Katy Perry. Oprah. A spaceship full of women and a message of empowerment that should’ve rocketed to success. Instead? Turbulence. When Blue Origin launched its first all-female crew into space, it looked like a PR masterstroke. But then the media — and the internet — had their say. The Guardian called it performative. …

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Press for Attention - PR Guru Lands Deal to Rebrand AI as ‘Mostly Harmless’ - red emphasis

AI Rebrand? Yup, That’s Me. PR Guru to the (Machine) Stars

Events, PR Tips & Tricks / By

PR Guru Lands Deal to Rebrand AI as ‘Mostly Harmless’ (And yes, that is a Douglas Adams reference) Silicon Valley has hired some strange consultants over the years—but none stranger (or smugger) than this latest move: they’ve called in a PR consultant to rebrand AI. That consultant? Apparently… me. Yes, folks. I’ve been tasked with making Artificial Intelligence …

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