Here’s the real fringe benefit of media coverage (and no, I’m not talking about Claudia Winkleman’s hair – although that is iconic): it’s not just strictly about getting your face on the cover – it’s what you do with that coverage that counts.
I’ll be honest: I’ve never watched The Traitors. All that backstabbing and psychological drama? Not really my cup of tea. I’d rather be quickstepping on Strictly any day.
But with Celebrity Traitors set to hit our screens this autumn (Tom Daley swapping Speedos for subterfuge – who saw that coming?), Claudia Winkleman is about to be everywhere and guess what…I recently shared a cover with her on a business magazine (sequins sadly not included, but definitely worth a mention!).
Now, most people treat press coverage like a Strictly trophy – nice to look at, but otherwise gathering dust.
You need to sweat those media assets baby!
So what do you do? Well, take a look at what I’m doing here.
👉 I’m sharing exactly how I milk my media moments (and how you can too) in this week’s subscriber-only newsletter.
Trust me, this is the cha-cha-cha of marketing strategy and it’s worth its weight in sequins.
Want in? Subscribe here and I’ll send you the full story faster than you can say “FAB-U-LOUS.”