From Underdogs to Icons – The Lionesses Are Redefining the Rules They’ve done it again! Back-to-back European champions. A legacy cemented. A generation inspired. But this isn’t just about football – it’s about rewriting the rules. For visibility. For value. For voice. The Lionesses weren’t always household names. They trained in the shadows, played in …
(Even if you occasionally drop them) Last year I won an award. Last week, I smashed it. Literally. I was about to record a slick little video, trophy in hand, to say “Hey look, I actually do take my own PR medicine — I enter awards too.” Then… crash. Trophy. Floor. Chaos. Smashed it, mate. But …
🏆 “Smashed It, Mate” – Why I Still Think You Should Enter Awards Read More »
Wimbledon 2025. 31 degrees. Packed Centre Court.And the official hydration partner… ran out of water bottles. Evian’s big eco moment – sleek reusable bottles, stylish refill stations, planet-friendly vibes – turned sweaty and sour when the refill scheme couldn’t meet demand during the hottest tournament on record. The twist?Those same bottles are now selling for …
Clearing your desk before holidays kills stories. I see this every summer. Business owners frantically sending press releases on Friday afternoon, then disappearing to the Costa del Sol for two weeks. Here’s what actually happens next. Monday morning arrives. A journalist reads your press release over coffee. They’re interested. The story has legs. They pick …
This week, I’m doing something I haven’t done in five years. I’m going on holiday. Abroad. A proper one. Not a long weekend. Not a “working from warmer climates” cheat code. A real, honest-to-goodness break. And the reason it’s taken five years? Bear. And Sweep. Bear is our beautiful, quiet, cuddly Labrador. He came to …
I’m finally going abroad (thanks to some brilliant marketing) Read More »
There’s a moment in every discovery call — usually right after they’ve explained they’re “thinking about getting some PR” — where I can feel it coming. “So… how much does PR cost?” Now, I get the question. It’s a sensible one. It’s just not a simple one. Because PR isn’t a product on a shelf. …
🧵 “How long is a piece of string?” And other questions I love being asked Read More »
Entrepreneurs Circle (EC), the UK’s largest private organisation dedicated to helping business owners grow, has appointed Press For Attention PR to lead its public relations strategy. The strategic partnership comes as EC makes a bold £5 million investment in its new 15,000 sq ft national headquarters on Blythe Valley Business Park (Solihull). Led by Greg …
Entrepreneurs Circle taps PR expert to power up next stage of growth Read More »
World Toothache Day. International Talk Like a Pirate Day. National Bubble Wrap Appreciation Day. The world of awareness days has officially gone mad. As a former business journalist turned PR consultant, I’ve watched the rise of these “special” days with a mix of amusement and professional curiosity. After all, there are nearly 80 UK awareness …
The Truth About Awareness Days: PR Goldmine Or Gimmick? Read More »
Kylie Jenner just gave her plastic surgeon more publicity than most businesses see in a lifetime. With a simple mention, she transformed Dr. Garth Fisher into the hottest name in cosmetic surgery. That’s the power of influencer marketing in 2025. As a former business journalist turned PR consultant, I’ve watched this phenomenon evolve from both …
When Influencer Marketing Goes (Ahem) T**s Up: What Kylie’s Boob Job Shoutout Teaches Us Read More »
Here’s the real fringe benefit of media coverage (and no, I’m not talking about Claudia Winkleman’s hair – although that is iconic): it’s not just strictly about getting your face on the cover – it’s what you do with that coverage that counts. I’ll be honest: I’ve never watched The Traitors. All that backstabbing and psychological drama? …
Strictly Speaking: It’s Not The Size Of The Coverage… It’s What You Do With It Read More »