Greg

As If By Magic – The Three Hats You Need In Business

This weekend, we said goodbye to Ray Brooks – The voice of Mr Benn. And if you’ve no idea who that is, congratulations… you’re probably younger than me (47) and your knees still work properly when you stand up. For the rest of us… ahhh. Saturday mornings, early ’70s/’80s telly, when children’s TV wasn’t a …

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Greg Simpson and Steven Bartlett on paper walls PR myths

Paper Walls & PR Myths: What Steven Bartlett Taught Me About Pushing Boundaries

Last week, I was at an Entrepreneurs Circle event hosted by Nigel Botterill, where the one and only Steven Bartlett took to the stage. Now, Steven’s not short of soundbites – but this one stopped me mid-scribble: “Most of the barriers we face in business are paper walls. They look solid, but they’re not.” It’s a powerful metaphor. He …

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You’re Evian a Laugh?! What Happens When Brand Promises Dry Up On The World’s Biggest Stage

Wimbledon 2025. 31 degrees. Packed Centre Court.And the official hydration partner… ran out of water bottles. Evian’s big eco moment – sleek reusable bottles, stylish refill stations, planet-friendly vibes – turned sweaty and sour when the refill scheme couldn’t meet demand during the hottest tournament on record. The twist?Those same bottles are now selling for …

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"Red newspaper stand with the headline 'GREG ON HOLIDAY - PR MACHINE STILL RUNNING' and subheading 'Marketing from a sun lounger, because stories don't sleep. - holiday press releases

Why Holiday Press Releases Kill Your Stories

Clearing your desk before holidays kills stories. I see this every summer. Business owners frantically sending press releases on Friday afternoon, then disappearing to the Costa del Sol for two weeks. Here’s what actually happens next. Monday morning arrives. A journalist reads your press release over coffee. They’re interested. The story has legs. They pick …

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Press For Attention Labrador puppy.

I’m finally going abroad (thanks to some brilliant marketing)

This week, I’m doing something I haven’t done in five years. I’m going on holiday. Abroad. A proper one. Not a long weekend. Not a “working from warmer climates” cheat code. A real, honest-to-goodness break. And the reason it’s taken five years? Bear. And Sweep. Bear is our beautiful, quiet, cuddly Labrador. He came to …

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How Much Does PR Cost?

🧵 “How long is a piece of string?” And other questions I love being asked

There’s a moment in every discovery call — usually right after they’ve explained they’re “thinking about getting some PR” — where I can feel it coming. “So… how much does PR cost?” Now, I get the question. It’s a sensible one. It’s just not a simple one. Because PR isn’t a product on a shelf. …

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EC partners with PR expert Greg Simpson of Press For Attention to lead media strategy as it invests £5M in new Solihull HQ: photo of Greg, Nigel and Cameron

Entrepreneurs Circle taps PR expert to power up next stage of growth

Entrepreneurs Circle (EC), the UK’s largest private organisation dedicated to helping business owners grow, has appointed Press For Attention PR to lead its public relations strategy. The strategic partnership comes as EC makes a bold £5 million investment in its new 15,000 sq ft national headquarters on Blythe Valley Business Park (Solihull). Led by Greg …

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The Truth About Awareness Days: PR Goldmine Or Gimmick?

World Toothache Day. International Talk Like a Pirate Day. National Bubble Wrap Appreciation Day. The world of awareness days has officially gone mad. As a former business journalist turned PR consultant, I’ve watched the rise of these “special” days with a mix of amusement and professional curiosity. After all, there are nearly 80 UK awareness …

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