Picture the scene: I’m feeling quite pleased with myself after filming a new video. No stumbles, no waffle, just me, one take, in the studio. Then a well-meaning subscriber slides into my inbox. “Hey Greg, I’ve got a much better lip-sync service than the one you’re using…” Erm… excuse me? Lip-sync? Service? Mate – that …
Back to School: Why September is PR’s Secret Weapon Remember those bold plans you scribbled down back in January? The “this is the year we finally…” lists? Fast-forward through the spring rush, Easter chaos, and a summer that seemed to vanish faster than a British heatwave – and suddenly it’s September. The kids are back …
Back To School: Why September Is PR’s Secret Weapon Read More »
This weekend, we said goodbye to Ray Brooks – The voice of Mr Benn. And if you’ve no idea who that is, congratulations… you’re probably younger than me (47) and your knees still work properly when you stand up. For the rest of us… ahhh. Saturday mornings, early ’70s/’80s telly, when children’s TV wasn’t a …
As If By Magic – The Three Hats You Need In Business Read More »
Last week, I was at an Entrepreneurs Circle event hosted by Nigel Botterill, where the one and only Steven Bartlett took to the stage. Now, Steven’s not short of soundbites – but this one stopped me mid-scribble: “Most of the barriers we face in business are paper walls. They look solid, but they’re not.” It’s a powerful metaphor. He …
Paper Walls & PR Myths: What Steven Bartlett Taught Me About Pushing Boundaries Read More »
From Underdogs to Icons – The Lionesses Are Redefining the Rules They’ve done it again! Back-to-back European champions. A legacy cemented. A generation inspired. But this isn’t just about football – it’s about rewriting the rules. For visibility. For value. For voice. The Lionesses weren’t always household names. They trained in the shadows, played in …
(Even if you occasionally drop them) Last year I won an award. Last week, I smashed it. Literally. I was about to record a slick little video, trophy in hand, to say “Hey look, I actually do take my own PR medicine — I enter awards too.” Then… crash. Trophy. Floor. Chaos. Smashed it, mate. But …
🏆 “Smashed It, Mate” – Why I Still Think You Should Enter Awards Read More »
Wimbledon 2025. 31 degrees. Packed Centre Court.And the official hydration partner… ran out of water bottles. Evian’s big eco moment – sleek reusable bottles, stylish refill stations, planet-friendly vibes – turned sweaty and sour when the refill scheme couldn’t meet demand during the hottest tournament on record. The twist?Those same bottles are now selling for …
Clearing your desk before holidays kills stories. I see this every summer. Business owners frantically sending press releases on Friday afternoon, then disappearing to the Costa del Sol for two weeks. Here’s what actually happens next. Monday morning arrives. A journalist reads your press release over coffee. They’re interested. The story has legs. They pick …
This week, I’m doing something I haven’t done in five years. I’m going on holiday. Abroad. A proper one. Not a long weekend. Not a “working from warmer climates” cheat code. A real, honest-to-goodness break. And the reason it’s taken five years? Bear. And Sweep. Bear is our beautiful, quiet, cuddly Labrador. He came to …
I’m finally going abroad (thanks to some brilliant marketing) Read More »
There’s a moment in every discovery call — usually right after they’ve explained they’re “thinking about getting some PR” — where I can feel it coming. “So… how much does PR cost?” Now, I get the question. It’s a sensible one. It’s just not a simple one. Because PR isn’t a product on a shelf. …
🧵 “How long is a piece of string?” And other questions I love being asked Read More »