Greg

Turn A Refund Into A Loyalty Story.

Stephen Crean got stabbed seven times stopping a knife attacker on a train.Saved multiple lives. Then couldn’t make his Ryanair flight to Austria because… he was in hospital recovering from being stabbed seven times. Asked for a refund.Ryanair said no.Policy. Nottingham Forest FC heard what happened.Gave him £10,000 for treatment.Free season ticket for next year.Invite …

Turn A Refund Into A Loyalty Story. Read More »

Not ALWAYS the Real Thing

I’ve cleaned up more glossy-backlash messes than I care to admit – and one thing always holds true: campaigns that show the humans, the process, and the stakes ride out storms. Coca-Cola just gave us a timely case study. Their 2025 “Holidays Are Coming” ad went full GenAI. Red trucks, polar bears, festive animals – …

Not ALWAYS the Real Thing Read More »

F*ck being humble – lessons in shameless self promotion from a master

F*ck being humble – lessons in shameless self promotion from a master There, I’ve said it. F*ck Being Humble. Or rather, Stefanie Sword-Williams had the sheer guts and personality to say it live on stage in front of 1500 business owners, including your humble scribe. I’d never heard of Stef, which seems odd, given what …

F*ck being humble – lessons in shameless self promotion from a master Read More »

A Killer PR Campaign

  Why Joe Wicks just gave the media a masterclass in standing for something (and why most ‘experts’ won’t dare copy him) Joe Wicks has just served up a Killer Bar — literally. Not another “health snack” destined for the impulse-buy rack next to the dumbbells. No, this one’s deliberately packed with the sort of …

A Killer PR Campaign Read More »

Back To School: Why September Is PR’s Secret Weapon

Back to School: Why September is PR’s Secret Weapon Remember those bold plans you scribbled down back in January? The “this is the year we finally…” lists? Fast-forward through the spring rush, Easter chaos, and a summer that seemed to vanish faster than a British heatwave – and suddenly it’s September. The kids are back …

Back To School: Why September Is PR’s Secret Weapon Read More »