F*ck being humble – lessons in shameless self promotion from a master There, I’ve said it. F*ck Being Humble. Or rather, Stefanie Sword-Williams had the sheer guts and personality to say it live on stage in front of 1500 business owners, including your humble scribe. I’d never heard of Stef, which seems odd, given what …
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Why Joe Wicks just gave the media a masterclass in standing for something (and why most ‘experts’ won’t dare copy him) Joe Wicks has just served up a Killer Bar — literally. Not another “health snack” destined for the impulse-buy rack next to the dumbbells. No, this one’s deliberately packed with the sort of …
Winners, Runners-Up, and various tall stories If you’ve spotted a flurry of awards stories popping up across the UK media this week, there’s a decent chance I’ve been lurking somewhere in the background. The Entrepreneurs Circle’s National Entrepreneur Awards have just wrapped up and I’ve spent the past few days helping the winners leverage their well-earned …
From motors to murders and the mundane: why local journalism matters When people ask me why I bang on about the need for local journalism, I don’t start with a lecture about democracy. I start with a Ford, then a murder. Yep, my very first “story” as a wannabe journalist? A brand-new Ford on sale …
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Here’s how smart founders get seen without selling out: If you were paying attention in class last week, you might recall that some chancer (polite term) is attempting to steal my Instagram. To copy me. So I have fought back. By cloning myself. Read on to find out why! Most founders (and lazy good for …
You Don’t Actually Need To Be Famous To Get Press Read More »
From Press to Profit: How PR Turned an F1 Exhaust into Instant ROI When people think of PR, they often picture a nice article clipping for the scrapbook. Lovely for the ego, but does it actually move the needle? Here’s proof that it does. One of our clients, British artist Ben Rousseau, transforms real Formula One exhausts …
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Picture the scene: I’m feeling quite pleased with myself after filming a new video. No stumbles, no waffle, just me, one take, in the studio. Then a well-meaning subscriber slides into my inbox. “Hey Greg, I’ve got a much better lip-sync service than the one you’re using…” Erm… excuse me? Lip-sync? Service? Mate – that …
Back to School: Why September is PR’s Secret Weapon Remember those bold plans you scribbled down back in January? The “this is the year we finally…” lists? Fast-forward through the spring rush, Easter chaos, and a summer that seemed to vanish faster than a British heatwave – and suddenly it’s September. The kids are back …
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This weekend, we said goodbye to Ray Brooks – The voice of Mr Benn. And if you’ve no idea who that is, congratulations… you’re probably younger than me (47) and your knees still work properly when you stand up. For the rest of us… ahhh. Saturday mornings, early ’70s/’80s telly, when children’s TV wasn’t a …
As If By Magic – The Three Hats You Need In Business Read More »
Last week, I was at an Entrepreneurs Circle event hosted by Nigel Botterill, where the one and only Steven Bartlett took to the stage. Now, Steven’s not short of soundbites – but this one stopped me mid-scribble: “Most of the barriers we face in business are paper walls. They look solid, but they’re not.” It’s a powerful metaphor. He …
Paper Walls & PR Myths: What Steven Bartlett Taught Me About Pushing Boundaries Read More »