Most entrepreneurs won’t win an Oscar this weekend. But here’s something worth paying attention to.
When someone wins an Oscar, nothing about their talent suddenly changes overnight.
The same actor…
The same performance…
The same work.
But the perception changes instantly. Now they’re an Oscar-winning actor.
That tiny shift in wording changes everything. It happens in business too.
Some of the best companies I know are doing brilliant work but remain the best kept secret in their industry because nobody credible has recognised them publicly yet.
With the Oscars happening this weekend, I’ve been thinking a lot about this. I’ve been working on something behind the scenes to help entrepreneurs stop being the best kept secret in their industry.
More on that next week.
Quick question though… When was the last time you entered an award for your business?
GS