This weekend, we said goodbye to Ray Brooks – The voice of Mr Benn. And if you’ve no idea who that is, congratulations… you’re probably younger than me (47) and your knees still work properly when you stand up. For the rest of us… ahhh. Saturday mornings, early ’70s/’80s telly, when children’s TV wasn’t a …
As If By Magic – The Three Hats You Need In Business Read More »
I write this with a tricorne perched jauntily upon my head. This stylish hat covers that of a PR consultant of some two decades, that of a published author on PR and that of a former business journalist. Hat collecting aside, I’ve learned a LOT over two decades in the PR trenches in terms of …
How To Guarantee* To Annoy A Journalist – A 2 Part Special Read More »
What is Public Relations? Okay here’s the boring bit, sorry! In the UK the Chartered Institute of Public Relations, or CIPR, says this: public relations is about reputation, the result of what you do, what you say, and what others say about you. Basically, PR looks after reputation with the aim of earning understanding …