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PR guru launches ‘Griftometer’ to help journalists filter spam, bots and bogus experts

Knowledge Base / By

PR guru launches ‘Griftometer’ to help journalists filter spam, bots and bogus experts Press For Attention PR marks 18 years in business with new system designed to separate genuine expertise from inbox clutter A Nottingham-based PR agency has unveiled a new system designed to help journalists and editors cut through the growing volume of low-quality outreach, …

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What Nespresso’s Dua Lipa Deal Teaches Small Businesses About Ambassador Marketing

Knowledge Base / By

Nespresso just made Dua Lipa their global brand ambassador whilst George Clooney stays in the picture. The campaign budget is the BIGGEST in their 40-year history. You’re probably thinking: “Great for them Greg. I don’t have Dua Lipa’s phone number or Nespresso’s budget.” Fair. But here’s what matters. The Authenticity Problem Nobody Talks About Research …

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How to make a journalist love you (apparently) ❤️

Knowledge Base, PR Tips & Tricks / By

A journalist contact of mine posted something on LinkedIn last week that made me smile, partly because it was perfectly timed for Valentine’s Day and partly because it nailed something I’ve been saying for years. Her premise was simple: Making a journalist “love” you isn’t that different from building any other relationship. Valentine’s Day might …

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Fake experts are having a moment and that’s a problem - Press for Attention PR

Fake experts are having a moment and that’s a problem.

Knowledge Base, PR Tips & Tricks / By

Fake experts are having a moment and that’s a problem. Everyone’s an expert now. At least according to their bio. Confidence is cheap. Credibility isn’t. Which is why this week’s move from the PR industry bodies felt overdue. Following a Press Gazette investigation, the CIPR and PRCA have launched a campaign highlighting the rise of so-called “experts” …

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You Can’t Bend The Truth Like Beckham: Why Silence Is The Real Crisis

Celebrity, Crisis PR, Knowledge Base / By

Brooklyn Beckham just did what most PR consultants spend their careers preventing. He bypassed his parents’ three-decade PR machine and told his 16 million Instagram followers that David and Victoria have “controlled narratives in the press” about their family for years. He accused them of prioritising Brand Beckham over genuine relationships – and of trying …

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Needles To Say, These PR Opportunities Died With The Christmas Tree

Knowledge Base, PR Tips & Tricks / By

Every January, the same thing happens. The decorations come down. The wheelie bins overflow. And Christmas trees appear on pavements like a nationwide cry for help. And every year I think the same thing: Why is no one turning this into PR? Because right now, thousands of people are quietly Googling: “What do I do …

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Turn A Refund Into A Loyalty Story.

Crisis PR, Knowledge Base / By

Stephen Crean got stabbed seven times stopping a knife attacker on a train.Saved multiple lives. Then couldn’t make his Ryanair flight to Austria because… he was in hospital recovering from being stabbed seven times. Asked for a refund.Ryanair said no.Policy. Nottingham Forest FC heard what happened.Gave him £10,000 for treatment.Free season ticket for next year.Invite …

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