“Watch your back.” I should have known this was going to be a lively event when I checked out expert speaker Helena Langdon’s LinkedIn title before settling into my seat at last week’s EC Plus+ “Icons of the Industry” event. Badged as “How To Talk To People On The Internet”, this was a marketing wakeup …
Innocent Until Proven Awesome AKA “Pi**sing About At Work” Read More »
There’s a reason why MOST charity challenges don’t get much press traction and it might sound a bit mean. Sorry. Now, forgive me for slipping back into journalist mode but here goes. It comes down to a simple factor….they all look/feel the same. Or a lot of them do anyway. It isn’t that the cause …
“Memories… light the corners of my mind…” Funny thing about memories. Most of the time, they sit quietly in the background. Half-forgotten, rarely revisited, doing no harm to anyone. Until someone brings them up again. Step forward Melania Trump, who has just given us a near-perfect modern example of the Streisand Effect in action. Out …
“Memories…” – The Streisand Effect Strikes Again (and this time it’s Melania Trump) Read More »
PR guru launches ‘Griftometer’ to help journalists filter spam, bots and bogus experts Press For Attention PR marks 18 years in business with new system designed to separate genuine expertise from inbox clutter A Nottingham-based PR agency has unveiled a new system designed to help journalists and editors cut through the growing volume of low-quality outreach, …
PR guru launches ‘Griftometer’ to help journalists filter spam, bots and bogus experts Read More »
Nespresso just made Dua Lipa their global brand ambassador whilst George Clooney stays in the picture. The campaign budget is the BIGGEST in their 40-year history. You’re probably thinking: “Great for them Greg. I don’t have Dua Lipa’s phone number or Nespresso’s budget.” Fair. But here’s what matters. The Authenticity Problem Nobody Talks About Research …
What Nespresso’s Dua Lipa Deal Teaches Small Businesses About Ambassador Marketing Read More »
I went back to school last week… or to be precise, back to university. Now we’re talking 25 years after I last set foot in a classroom (O.M actual G I am OLD!). The last time was when I was gaining my various marketing qualifications from the Chartered Institute of Marketing, whereas last week it was me …
A journalist contact of mine posted something on LinkedIn last week that made me smile, partly because it was perfectly timed for Valentine’s Day and partly because it nailed something I’ve been saying for years. Her premise was simple: Making a journalist “love” you isn’t that different from building any other relationship. Valentine’s Day might …
How to make a journalist love you (apparently) ❤️ Read More »
Fake experts are having a moment and that’s a problem. Everyone’s an expert now. At least according to their bio. Confidence is cheap. Credibility isn’t. Which is why this week’s move from the PR industry bodies felt overdue. Following a Press Gazette investigation, the CIPR and PRCA have launched a campaign highlighting the rise of so-called “experts” …
Fake experts are having a moment and that’s a problem. Read More »
Cue the music! Blue Monday. How does it feel? If the answer is “fine, actually,” congratulations, you’ve just survived a completely made-up concept invented by a PR agency in 2004 and politely humoured by the media ever since. Yes, really. Blue Monday wasn’t discovered by scientists. It wasn’t unearthed by psychologists. It was created, named, …
Brooklyn Beckham just did what most PR consultants spend their careers preventing. He bypassed his parents’ three-decade PR machine and told his 16 million Instagram followers that David and Victoria have “controlled narratives in the press” about their family for years. He accused them of prioritising Brand Beckham over genuine relationships – and of trying …
You Can’t Bend The Truth Like Beckham: Why Silence Is The Real Crisis Read More »