Surely by now you will have seen the furore over the Colin The Caterpillar cake? It is a textbook example of how NOT to play the media game by one party and then how to have an absolute field day with it by the rest. To recap… It began last week (mid April depending on …
Colin the shots – this is not just any court case, this is.. Read More »
Hello there, have you noticed how many more people are now using video in their marketing? Me included. Have you also noticed how many people are missing a massive trick here and are effectively masking their messaging? It is great that more and more business owners, thought leaders and go-to-gurus are braving the glare of …
Give us a clue and stop masking your marketing messages Read More »
● Hiding the location of the prime minister’s wife ● Chairing a press conference for Richard Branson at 20 minutes notice ● Standing in James Caan’s Mayfair office like a naughty schoolboy waiting for him to look up from his desk All this and much MUCH more will be revealed LIVE and Exclusive when I …
How I hid the PM’s wife from Sky News and other tales from the frontline of the press Read More »
A ping on my Linkedin profile last week reminded me that it is 13 years since I set out on my solo voyage to run my own PR agency. 13 eh? Unlucky for some? Well, a global recession one month after starting in 2008 was unfortunate that’s for sure and this pandemic hasn’t exactly been …
Other than making a pretty tired comment about diversifying one’s distribution channels and building profiles to curry favour with those holding the purse strings, believe it or not, I do NOT have a great deal in common with Pablo Escobar. However, you might (no offence)! It did tickle me I must say and I’ve had a …
OK, maybe you loved the film but I fell asleep about 15 minutes in. However, that is all I needed to hopefully get a key concept over to you about how to create professional marketing campaigns that actually work into your planning for 2021. I’d like you to use this as a new year’s resolution. …
Avatar – terrible film, brilliant message for marketers seeking a new year’s resolution Read More »
And still found space for the founder of Green & Black’s and Lord Archer… Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team. I get great value from these days out of the office as I get to work ON the business not in it and pick up loads of …
How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid Read More »
‘Guilt free chocolate’ – grabs the attention doesn’t it? It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s. Now, bigger than Marmite and cooler than Prada, Green & Black’s is a truly iconic British brand. Like me, Jo Fairley is a former journalist who switched to the …
‘Guilt free chocolate – well, almost!’ How to win at PR with one sweet headline. Read More »
OK, so you’re not Liza BUT I’m about to save you a fortune on wasted marketing anyway. All you need to do is find the holes in your bucket which sounds simple but after a number of similar different experiences in the last month, maybe it isn’t. In the last month I have sourced quotes …
