They don’t want a lot for Christmas
There is just one thing they need
They just care about the present
Or the future you foresee
They don’t want you for their own
Exclusivity be blown
Make their wish come true
All they want for Christmas…
Is newwwwwwwwwwssssss….
And VIEWS baby!
Oh they won’t ask for much this Christmas
They just want you all to know
That they are gonna keep on writing
As the dreaded deadlines grow
It’s not even Christmas Eve
Still they crave what you perceive
Make their wish come true
All they want for Christmas…
Is newsssssssssssss…And VIEWS baby!
OK, now you’ve got Mariah stuck in your head, finish the end of the year on a high by remembering that those who win the PR game in 2022 will be the ones who recall my golden rule of media relations…
Be useful, if not tuneful!
I am writing this in mid-November and already I am hearing producers, editors and reporters struggling to get news and views as we stare down the glittery battle of the festive season.
In this of all years!
Surely you have an opinion on the future of your industry?
The high street?
Government support?
Retail?
Apprentices?
Funding?
Recruitment?
Accountancy?
Construction?
Manufacturing?
Engineering?
Property?
The very nature of business and indeed the United Kingdom itself?
So much opportunity is out there but it is STILL the vocal minority that will grasp it and bring their brand and their business into the limelight by being seen as thought leaders in their industry.
The bona fide experts.
Guess what?
That means there is an opportunity for you, especially around the opinion opportunities.
Just one last thing before I go…
In ‘silly season’ it is tempting to get stories out that are, shall we say, a little weak.
Make sure you check that it is news, “Love, Actually”.
If you aren’t sure what qualifies as news, don’t worry, I’m here, “just in cases”.