“I wouldn’t say I was the best PR manager in the business. But I was in the top five”’

“I wouldn’t say I was the best PR manager in the business. But I was in the top five”’

With apologies to the greatest manager that the England football team never had, I thought I might provide a little update on the awards I was up for this week.

Spoiler alert…..

I DIDN’T win!

So why would I tell you that? Why would I “admit” that I lost?

That’s how a lot of people see awards.

They won’t even blog about making a final or a shortlist ahead of the big event in case people “find out we didn’t win”.

NEWSFLASH

Most people don’t follow your every move and also…you made the final!

There are thousands of PR consultants out there in the UK and I made the top 5.

In the country.

Does that mean there are people better than me? Yep.

Does it mean I’m better than most? Yep!

On the way to the final, I have posted on social media, blogged and run webinars mentioning the fact that I’m in the final.

Do you think that some of that might have been noticed?

You betcha.

Now, will SOME people go “oh well, Greg’s only in the Top 5 in the UK, probably not worth speaking to.”

Well, SOME might. In fact, you might! (boo hiss!).

Or, you and many more people might think “I’ve been meaning to speak to him” or “our PR is pants, this guy must be half decent.”

So loathe as I am to say that it is the taking part that counts, sometimes, it is.

So long as you do something with it.

Yours inconsolably better than most,

Greg

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