I refuse to take part in this recession – Talking Point

Late last week I was asked by regional business magazine, Insider, to write a piece for their Talking Point slot.

As I’m forever pushing, prodding and cajoling my clients to do similar things I thought I should demonstrate that I do take my own medicine.

Here’s the article reproduced in full, in case you missed it.

It is essentially arguing that the recession, in marketing terms at least, is a great time to be making noise, not pulling the PR covers over your head and hiding out.