Trade press PR? Have I Got News For You?!

Fishbowl 3

This week I made my debut on the expert panel of in front of an audience of local entrepreneurs, advisors and investors.

One of the questions that came up was on opportunities within trade publications for PR campaigns. I am a huge advocate of this, talking directly to potential buyers rather than obsessing about your regional press (which, I must stress here, is my speciality – the regional business press, not the obsessing!).

So, if you didn’t make it to the event, are my thoughts on the opportunities for Fishbowl 3, also known as Mike and Bea from translation specialist