How to properly make an exhibition of yourself

I was at the London’s Olympia for a major trade show, supporting our client, Golden Road Gin at the Speciality and Fine Food Fair – a major event with hundreds of exhibitors, visitors, suppliers and potential customers for my client.
Not to mention, some journalists and official media partners.
What is amazing me this morning is that I appear to be one of very few people here from the marketing support perspective – whether outsourced or in-house. Most exhibitors have focused on getting here on time and standing on their shiny stand hoping people will drop by.
Like a lottery. That’s crazy, exhibitions can cost a fortune in both time and money.
Watch the video to find out my handy bite-sized tips can help your exhibition go with a bang.