In the final instalment of this series, covering the vital questions to address in your PR campaign, I turn to “how?”. You see, it is all very well having a grand PR strategy, replete with tight messaging that resonates with your audience (if you’ve read my other posts you should have it by now) but …
Who, what, where, when and why are great BUT you also need a “how” Read More »
Don’t say “The Times”. OK, maybe they COULD read about you there but let’s be honest, we can be far smarter about this. Previously, I have written about your “who” and your “what” in terms of your customers and your message. The next building block of your PR campaign is “where?” The problem is, it …
I’m going to ask you a very difficult and politically sensitive question… Here goes…what biscuit do you like? There. How do you deal with that one PR guru? We live in strange times when politicians have to hold a focus group before they can commit to naming (and perhaps shaming?) their favourite biscuit. Never mind …
Greg Simpson, entrepreneur, PR professional and founder of Press for Attention PR, is confirmed today as Enterprise Nation’s champion in Nottingham. Greg joins other regional champions who have been operating since August 2015 from the Midlands, South West, East of England and beyond. The role of the champions is to host events, deliver support and represent Enterprise Nation in …
Greg Simpson appointed Enterprise Nation champion for Nottingham Read More »
In the final lesson ahead of our Nottingham event on April 14th, we’ve looked at B2C media relations. So if you want three quick tips to placing your product or boosting your brand, read on, Katherine Taylor has some great advice. Katherine Taylor, a features writer for eight years has seen and heard it all. Those lucky enough to …
In the second of our series ahead of our “Meet the journalists” event with Enterprise Nation on April 14th, we spoke to Ian Evans, editor of East Midlands Business Link and asked him for three pet peeves from PRs. Try to avoid these. They can make or break your next story. 1. At risk of sounding like an insufferable …
Ahead of our Meet The Journalists event in partnership with Enterprise Nation we spoke to our panel of journalists and asked them very simply “what annoys you with regards PR people pitching their stories?” First up is Sam Metcalf, editor of The Business Desk East Midlands 1. The three-minute warning: with editorial teams cut to the bone, …
You may be aware that Greg was recently appointed as local regional champion for Enterprise Nation . It is a role that means he is keen to hear from local businesses regarding the opportunities and challenges they face, which of course today will be focused on the Budget. Greg popped down to London earlier this month …
Last night, I was fortunate enough to attend the BioCity Annual Lecture, given this year by Professor Molly Stevens of Imperial College London Amongst many accolades, Professor Stevens has been recognised as one of the ‘Top 100 Young Innovators’ and ‘The Times Top 10 scientists under 40’. It was an inspiring evening for all in attendance, …
Hack a hairdryer: IBM’s hot air hacks off scientists Read More »
As I write this, our team is busily researching the award criteria on behalf of a client, for a major accolade. We do this a lot. Why? Very simply, it is about pride and profile. Here’s the official blurb from the editor (Ed Bedington) of the trade magazine associated with it, the Publican’s Morning Advertiser …