Normally on the last Wednesday of the month, I am getting ready to give a talk to local entrepreneurs about how to grow their business through marketing or basically, “getting and keeping customers”. Two things have changed this time: I had to bring the meeting forward because next week is my wedding anniversary. The venue …
Ignoring your dream list of clients is a nightmare for marketers Read More »
As a child of the ‘80’s, I used to love Saturday morning cartoons like “Transformers”. Optimus Prime, MegaTron, BlenderBot 3… Optimus was a whacking great lorry and leader of the goodies (the Autobots), Megatron was er, a gun (leader of the baddies – the Decepticons), and then the supreme leader ZuckerTron created BlenderBot to restore …
BlenderBot 3 – when AI collides with PR and the BBC Read More »
If you’ve ever seen a footballing megastar get his “Lambo” wrapped in vinyl camouflage or seen Conor Mcgregor briefing the design of his new plane, there’s a chance you’ve watched Yianni Charambulous aka “Yiannimize” on one of his various TV shows. Or heard him on his podcast. Or you’re one of over 3 million of …
That’s a wrap – Link building, PR and playing the long game Read More »
Ever done something that came back to haunt you years later? I have and it just cost me a fair bit of cash. It was totally accidental and happened in 2014. In fact, it is why this newsletter is a day late. Normally I know what I will be writing about on here a few …
Image rights can cause a right royal disaster if you aren’t careful Read More »
Have you ever noticed how work expands to fill a vacuum? Or how ludicrously productive you can be when you have a holiday looming at the end of the week? It seems as soon as “school’s out for summer” there is an incredible shot of productivity that shoots through the veins of marketers and business …
Harsh but fair? There is a lot to be said about things getting lost in translation but this is my favourite at the moment. It seems the algorithms at Facebook have clocked that I’m a writer. What they haven’t clocked is that I’m a professional writer and have a very childish sense of humour! You …
Picture the scene… Sweltering hot day, the fizz flowing at a party to launch the new Nottingham Venues brand with 150 other guests in their stunning garden. Crazy golf, limbo dancing, stilt walkers, archery, wonderful food. The full works. Enter stage left, holding a business card…Robin Hood. Not just any Robin Hood – this is …
Readers of a nervous disposition, look away now. No really, I wouldn’t use THAT word, I mean the other one. The one that has dominated our headlines for a couple of years now. The thing is, I have it. Yep, I am writing this at about a quarter of my usual pace having had to …
Imagine my excitement last month when as a scholar of Arthurian romance (yep, that was part of my degree along with Philosophy) I was invited to join a Round Table. I could picture the scene, stone-flagged corridors leading to a sacred meeting space. Sconces on the wall (cream before jam?), a fire flickering in the …
I was at a business breakfast yesterday in Nottingham, with the great and good of this fair city before they all headed off to Trent Bridge and THAT game! Not me sadly, I was on 5 deadlines! It was an event to herald the “Top 200” businesses in the area and had been trailed …