Steven Bartlett and the concept of “Invisible PR”
Sounds like a contradiction in terms right?
How can PR be “invisible”, what would be the point of it if it was?
Although, the “Emperor’s New PR” could be the hot new trend for 2025!
I met Steven a couple of weeks ago and even though I listen to a huge amount of business books I hadn’t actually listened to Steven – his books or his podcasts.
I know!
Nor had I seen him on “Dragon’s Den” because I tend to not watch a lot of telly tbh.
Again….I know!
I did have a good google snoop about before the event and as a result, I had a 2 key questions:
- What is your favourite sandwich?
- Can you elaborate on the concept of “Invisible PR”?
Trust me, they are linked.
Steven asked the question, “What does your “invisible PR” look like??” earlier this year on LinkedIn.
Here’s what he said:
The small interactions you have with people have big implications on your “invisible PR”.
Let me explain 👉🏽 We all have bad days, moody days and we don’t know what someone is going through – but being kind can quite literally change the trajectory of your life. It will subtly nudge you in a different direction through favours, promotions and other types of recognition.
Being un-kind is a tax on your talent – it will weigh down your potential.
None of us imperfect human beings are going to be able to achieve perfect kindness at all times, including me.
However, if we all understand the value of it, to ourselves and others, hopefully we can try a little harder, every day, online and offline, to be a little kinder.
You can view the video HERE.
In the meantime, here’s to Invisible PR!