So you’ve taken the plunge and are ready to speak to the press about your news? Great! However, there are right and wrong ways to do this… Do your homework My first piece of advice is to ask yourself, can the journalist you’re approaching really help you? Believe it or not, not all businesses will …
How to approach a journalist with your business story Read More »
My publisher got in touch with me last week and asked me to write a brief piece on anything useful for PR. Quite a wide-ranging brief that. I had a ponder, asked a few followers on facebook and twitter and eventually came up with an area of real concern but also MASSIVE potential to catapult …
“Think in pictures” – supercharge your PR campaign Read More »
I do a bit for charity (don’t like to talk about it!) and for the last eon, or 6 months at least, I have been working with a fantastic team on what was an amazing experience and event – #YFactorLeics. It was essentially a “talent” contest fought out between members of the Leicestershire business community …
Those words will forever rattle around in my mind, legs, back and everywhere else in my bruised and battered carcass as I attempt this ludicrous challenge in April. I’m not a natural marathon runner (as you may know) so I really need your help please. It doesn’t have to be monetary, although I am running …
Did you know I’ve written a book? No? Well, I have. You can buy it here, it’s called the Small Business Guide To PR. I’m very fortunate that the team over at Enterprise Nation has been snaffling extracts from it for their audience and this week a particular section has generated a lot of feedback …
A funny old day today. I have spent over a decade advising clients on how to get the most out of their PR campaigns and here I find myself doing it for Press For Attention PR, my own consultancy. Strange it may be. Self indulgent? It feels like it a little, I must confess. However, …
Strange to write a press release about your own business when you are in PR Read More »