Greg Simpson

What do you and Pablo Escobar have in common?

Other than making a pretty tired comment about diversifying one’s distribution channels and building profiles to curry favour with those holding the purse strings, believe it or not, I do NOT have a great deal in common with Pablo Escobar. However, you might (no offence)! It did tickle me I must say and I’ve had a …

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Greg Simpson - Press For Attention - R E Porter your VIP Customer

Why do you and your website keep ignoring this VIP customer?

What if I told you that there’s a secret customer that you’ve missed? A customer might well have been sniffing around your website and your social media profiles for ages. A customer that is incredibly powerful with the ability to open the floodgates to your lead generation and marketing? https://vimeo.com/manage/522819380 Meet R. E. Porter – …

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Greg Simpson joins the IoD as PR and Communications Ambassador

Press For Attention PR founder Greg Simpson has joined the Derbyshire and Nottinghamshire branch team of the Institute of Directors (IoD) as PR and Communications Ambassador. As well as running Press For Attention PR for the past 13 years, Greg is also a regional champion for Nottingham with Enterprise Nation and a co-founder and committee …

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This Valentine’s Day, admit it, when it comes to marketing, you’re a selfish lover

Come on guys, admit it, when it comes to your marketing, you tend to be a bit, well, selfish. So, with Valentine’s Day looming on the horizon, I want you to start giving a little more. Before I explain WHY I think most people are guilty of ‘selfish” marketing, a little limerick for your delectation. …

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“Inspired approach” – Press For Attention PR joins IMG as strategic partner

Nottingham-based Press For Attention PR and the The Inspired Marketing Group (IMG) have announced a strategic partnership which will see the businesses join forces to deliver major marketing campaigns to their combined client bases across the UK. IMG was launched just prior to Christmas by Richard Johnson and David Coghlan to help businesses access high …

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Wanamaker difference to your marketing ROI?

‘’Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” You’ve probably heard this HILARIOUS observation attributed to John Wanamaker, the chap behind the department stores that eventually became part of the iconic Macy’s.   Good old John is described as a marketing ‘’pioneer’’ and back in the 1800’s that is …

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How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid

And still found space for the founder of Green & Black’s and Lord Archer…   Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team.   I get great value from these days out of the office as I get to work ON the business not in it and pick up loads of …

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‘Guilt free chocolate – well, almost!’ How to win at PR with one sweet headline.

‘Guilt free chocolate’ – grabs the attention doesn’t it?    It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s.   Now, bigger than Marmite and cooler than Prada, Green & Black’s is a truly iconic British brand.   Like me, Jo Fairley is a former journalist who switched to the …

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