For years I have been blissfully unaware of something. Well, many things in fact, who knew that a crocodile can’t stick its tongue out for one? Oh and that you can’t lick your own elbow.* However, more pertinent to this latest marketing missive is that for years, I have been merrily spreading essence of deceased …
So, how do you make the media fall in love with you? There’s no need for incantations and you will be pleased to see that neither eye of newt nor toe of frog are on your shopping list. However, we are going to weave something of a spell here as we aim to at least …
You’d think that the furore over the Post Office would mean a fairly easy run for delivery firms. DPD certainly expected so when they rolled-out an “exciting” new Ai update last week. High tech roll-out and a delivery service with tensions in the sector at an all time high….what could possibly go wrong? You’d think …
Ai what’s all this swearing? DPD chatbot over delivers with comedy cursing Read More »
If Father Christmas was a journalist which list would you be on? According to my research, you better watch out. I am also reliably informed from my network of sources that you better not cry. Don’t even think about pouting. The reason for these tips? Simple, Santa Claus is on a deadline Of course, being a diligent …
PFA TV – If Father Christmas was a journalist which list would you be on? Read More »
Your Name Please? Your occupation? And your chosen specialist subject? Those were the three EASY questions I put to 1200+ entrepreneurs at a conference last week. I then asked them some more probing ones to uncover how ready they might be to become one of my TRUSTED MEDIA EXPERTS in the virtual little black book …
Imagine being one of the preeminent football kit manufacturers on the planet and bagging the rights to produce the kit for the Lionesses ahead of the World Cup. A nation gripped by football with a women’s team that is on the verge of greatness after a glorious few years leading into the tournament. What …
The gloves are off – Nike drop the ball over Mary Queen of Stops Read More »
I am writing this after drying off, changing my clothes and asking some searching questions. I’ve had to reschedule a client call as I was ensconced in the bathroom, wondering how it had come to this. I’ve even had to signal for help by calling in an expert. Yep, my pipes have burst. Well, not MY pipes dear reader, …
What PR goal HABIT will you set this year I’m sure like me, you’ve been bombarded with “New Year Resolutions” ideas by now. Good news, here’s another. Or is it? Because frankly, you can do this ANY time of the year, the Countryfile Calendar (other schedulers are available from leading stockists) won’t know. In fact, …
Normally on the last Wednesday of the month, I am getting ready to give a talk to local entrepreneurs about how to grow their business through marketing or basically, “getting and keeping customers”. Two things have changed this time: I had to bring the meeting forward because next week is my wedding anniversary. The venue …
Ignoring your dream list of clients is a nightmare for marketers Read More »
As a child of the ‘80’s, I used to love Saturday morning cartoons like “Transformers”. Optimus Prime, MegaTron, BlenderBot 3… Optimus was a whacking great lorry and leader of the goodies (the Autobots), Megatron was er, a gun (leader of the baddies – the Decepticons), and then the supreme leader ZuckerTron created BlenderBot to restore …
BlenderBot 3 – when AI collides with PR and the BBC Read More »