In terms of a PR crisis, running out of chicken when one is synonymous with the stuff is a zinger of a problem. The last thing to do is to try and wing it…in times of crisis comes threat but also opportunity. The threat to reputation but also the opportunity for a big brand to …
Cluckin’ Hell – they’ve only gone and got away with it! Read More »
It’s not you, it’s me. We’ve tried but it just isn’t the same anymore. It would be best for us both if we just moved on. Feel good? Maybe you have a bit of a nervous feeling in the pit of your stomach? What if you took this honest approach to your marketing? Especially with …
Who will you break up with this Valentine’s Day? Read More »
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media…yep, the end of the British summer is right on schedule. Only this time, it seems we’re not cooing over Buster the Boxer, the Man on the Moon or Monty the penguin, this time, we’re worrying about labelling, and we all know that’s …
John Lewis – won’t somebody think of the children? Read More »
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually do. This actually makes it hard to buy what they sell. Not a good thing. Why? Well…it seems we often don’t know what it is we are trying to sell. We’ve …
You silly sausage…we don’t know WHAT you’re selling Read More »
Cue the guitars, the gentle beat, the smoky bar room set. It’s time to realise that PR is so much more than words, it is relationships… I speak to a lot of different people about what I do and essentially, it boils down to “I put you in the papers”. The questions that follow are …
Let’s take a little trip out of the office into the farmyard. Which comes first? Sales or marketing? It’s a bit of a trick question as they should be working together, not as separate parts of a business, although I see this far too often, with one department blaming the other for lack of bottom-line …
A guest blog from our consumer PR expert Lucy Capaldo on this PR crisis. It started badly, trailed off in the middle and the less that can be said about the end… This week United Airlines has been globally vilified after aviation police officials violently removed a man from a plane at Chicago O’Hare international airport …
I’d just finished registering the press ahead of a Richard Branson keynote speech at a major business show, there were already 60 in the room and rising. No surprise. Branson is a dream for journalists and an absolute PR natural. What was a surprise was that he didn’t have a PR officer attending to conduct …
Virgin on brilliant – the 5 words I used to introduce Richard Branson Read More »
In the final instalment of this series, covering the vital questions to address in your PR campaign, I turn to “how?”. You see, it is all very well having a grand PR strategy, replete with tight messaging that resonates with your audience (if you’ve read my other posts you should have it by now) but …
Who, what, where, when and why are great BUT you also need a “how” Read More »
Greg Simpson, entrepreneur, PR professional and founder of Press for Attention PR, is confirmed today as Enterprise Nation’s champion in Nottingham. Greg joins other regional champions who have been operating since August 2015 from the Midlands, South West, East of England and beyond. The role of the champions is to host events, deliver support and represent Enterprise Nation in …
Greg Simpson appointed Enterprise Nation champion for Nottingham Read More »