A guest blog from our consumer PR expert Lucy Capaldo on this PR crisis. It started badly, trailed off in the middle and the less that can be said about the end… This week United Airlines has been globally vilified after aviation police officials violently removed a man from a plane at Chicago O’Hare international airport …
Here’s a lazy comment that comes up in casual conversation with alarming regularity… “There’s no such thing as bad publicity”. Really? That is perhaps the laziest and dangerous PR “advice” I’ve ever heard. Consider #PieGate – the story that muddied the “magic of the FA Cup” and derailed the wheels of good faith that had …
Not the long lost manuscript for the next Harry Potter book but a debate I was invited to join on BBC Radio Nottingham this weekend. It came about after local author Beth Moran wrote a really interesting piece about being invited to “pimp” her coffee at a family restaurant. NB: not a Prince lyric. I was invited …
By now, you have probably heard about the latest celebrity email hack, this time of the beloved Becks. I’m a massive football fan and also a fan of David Beckham as a sportsman and role model but there is no doubt that this will raise more than a few Beckham-esque eyebrows amongst football fans and …
It emerged in 2016 and will be the buzzword in media circles throughout the year – “fake news”. President Donald Trump even accused a respected CNN journalist of being “fake news” midway through a press conference. It is obviously a cause for concern. This week, MPs launched a parliamentary inquiry into the “growing phenomenon”, with …
I’d just finished registering the press ahead of a Richard Branson keynote speech at a major business show, there were already 60 in the room and rising. No surprise. Branson is a dream for journalists and an absolute PR natural. What was a surprise was that he didn’t have a PR officer attending to conduct …
Virgin on brilliant – the 5 words I used to introduce Richard Branson Read More »
Notice the photo above? Smartly dressed woman throttles smartly dressed man? I knew you would. I also knew the press would. That’s why I gave them the option. You see, most appointment stories don’t really stir the imagination of anyone but the employer and the employee. They also rarely convey any personality. So, when I …
In the final instalment of this series, covering the vital questions to address in your PR campaign, I turn to “how?”. You see, it is all very well having a grand PR strategy, replete with tight messaging that resonates with your audience (if you’ve read my other posts you should have it by now) but …
Who, what, where, when and why are great BUT you also need a “how” Read More »
Don’t say “The Times”. OK, maybe they COULD read about you there but let’s be honest, we can be far smarter about this. Previously, I have written about your “who” and your “what” in terms of your customers and your message. The next building block of your PR campaign is “where?” The problem is, it …
I’m going to ask you a very difficult and politically sensitive question… Here goes…what biscuit do you like? There. How do you deal with that one PR guru? We live in strange times when politicians have to hold a focus group before they can commit to naming (and perhaps shaming?) their favourite biscuit. Never mind …