Birmingham, May 13th 2019, European Elections loom over the country, the eyes of the world are on it A convicted peer of the realm, multi-millionaire and literary record-breaker takes to the stage. 500 people crane their necks, leaning in to get a closer look. Another 1000 are watching it LIVE online. ‘Ladies and gentlemen. I …
What a convicted peer of the realm can teach you about marketing Read More »
I’m going to let you in on a little secret. It is something I have done for myself to build authority for years and something that I also now do for clients and it involves trade shows. You know the places, a glorified aircraft hangar replete with mega stands costing thousands, keynote speeches, celebrity masterclasses …
I took a call this week from the BBC asking me to comment on some breaking news. ‘No problem’ I said, frantically opening up Google to see what it might be, as I’d not had time to read the papers yet – something I do every morning to see what angles my clients might leverage …
What to do when the phone rings and it’s the BBC Read More »
Here’s a clue, it isn’t our dancing, our torsos or our lexical dexterity. What we have in common is that we both played an April Fools trick to generate attention and get people flocking. However, whilst one of us had texts of congratulations on a job well done for mocking the pretentious self-promotion of some …
All fools – what Justin Bieber and I have in common Read More »
Nottingham-based PR agency, Press For Attention PR, has announced plans to revolutionise the way businesses communicate in post-Brexit Britain with the addition of a flock of pigeons to the team. The agency is led by Greg Simpson, a former business journalist and published author on PR who admittedly never lets and opportunity go past to …
Pidgin English – PR guru invests in latest messaging tech Read More »
There’s a reason why testimonials are thus called. Folk on trial in the days of ancient Rome tended to be men and tended to fear loss of some key ‘assets’ rather keenly. I have spared ‘David’s’ blushes in the photo above but I think you get the picture. No, scrolling down won’t work. Anyway, when promising …
…and I cannot lie. Fear not, gentle reader, this particular giant but – note singular ‘t’ – is the one most people are defaulting to right now and is another dreaded ‘B’ word…yep, Brexit. Negotiations are much in the news today. I’m writing this ahead of watching PMQs because I have to as a business …
‘Don’t be evil’ a key part of Google’s Code of Conduct was quietly shelved back in 2018, probably due to the fact that suggesting it as a possibility hinted at likelihood of it occurring… Anyway, they now work within a more vague ‘ethical business conduct’ guideline which is somewhat dull but does conjure fewer mental …
Stuck for ideas for a CSR initiative? Google it. Read More »
OK, so you’re not Liza BUT I’m about to save you a fortune on wasted marketing anyway. All you need to do is find the holes in your bucket which sounds simple but after a number of similar different experiences in the last month, maybe it isn’t. In the last month I have sourced quotes …
I am a member of a well known health club, which, due to its location, tends to include a fair few famous faces – typically footballers and cricketers but also a former undisputed super middle weight boxing champion. He’s getting very good at tennis and has a volley with real venom. This is because he’s …
Tight swimming trunks and goal setting – let’s be brief Read More »