Your Name Please? Your occupation? And your chosen specialist subject? Those were the three EASY questions I put to 1200+ entrepreneurs at a conference last week. I then asked them some more probing ones to uncover how ready they might be to become one of my TRUSTED MEDIA EXPERTS in
I was at the London’s Olympia for a major trade show, supporting our client, Golden Road Gin at the Speciality and Fine Food Fair – a major event with hundreds of exhibitors, visitors, suppliers and potential customers for my client. Not to mention, some journalists and official media partners. What
Ever had one of those “Accidental Partridge” moments when suggesting an idea to someone? Monkey Tennis Inner City Car Park Sumo Youth Hosteling With Chaz and Dave Well, this time it seems the BBC have got it “spot-on” as Alan might say. Their new podcast “When it Hits the Fan“ is out
Imagine being one of the preeminent football kit manufacturers on the planet and bagging the rights to produce the kit for the Lionesses ahead of the World Cup. A nation gripped by football with a women’s team that is on the verge of greatness after a glorious few years
Imagine carefully building a global brand over three centuries that is essentially based on discretion and then it is all undone in a matter of moments after the very modern “cancel culture” card is waived. The irony of course being that this stellar reputation has just been annihilated by
No, this is not a battle of the late ‘80s ballads. Although ermine might have been more heavily involved if one of the plaintiffs was still within the family business. I refer, of course, to the current phone hacking trial, where Prince Harry, (the Duke of Sussex) has just finished
Spoiler alert…I’m a big football fan. I’m also a big fan of Gary Lineker but that has nothing to do with his team affiliations (Leicester, Spurs, Everton, Barcelona, Grampus 8, Walkers – I prefer a McCoy). I just quite like the guy. He is great on camera and somehow still
I am writing this after drying off, changing my clothes and asking some searching questions. I’ve had to reschedule a client call as I was ensconced in the bathroom, wondering how it had come to this. I’ve even had to signal for help by calling in an expert. Yep, my pipes have burst. Well,
Isn’t it funny or perhaps, even tragic, that the way we tend to communicate in our marketing is so, deadly dull!? We play very, VERY safe, lest we upset the delicate balance of “will they like me/loathe me”. The problem is we actually end up saying very little at