Every January, the same thing happens. The decorations come down. The wheelie bins overflow. And Christmas trees appear on pavements like a nationwide cry for help. And every year I think the same thing: Why is no one turning this into PR? Because right now, thousands of people are quietly
I can usually spot AI-generated content within three seconds. It’s too polished. Too clean. Too safe. It sounds like something no one would ever actually say if they cared about the point they were making. As a former business journalist turned PR consultant, I’ve watched this creep in fast. By
https://youtu.be/AYnVWq6yt08?si=lMXtssn4Avmad839 ’Twas two nights before Christmas, no warning, no flashesWhen a press release burst into life from the ashes.“It must go out now!” cried a voice full of fear,“For once it’s been sent, well, it’s not sitting here!” The keyboard went clatter! The mulled wine went cold!As “news” was stretched
Our Christmas tree arrived this week – all 10ft of it – and although I’m 6ft 5, I still looked like Clark W. Griswold’s understudy in Christmas Vacation. (Which is, by the way, the greatest Christmas film of all time. Happy to debate.) As I stood next to this towering
I can spot disguised marketing from a mile off. Call it a superpower – though admittedly less flashy than flying or reading minds. Seventeen years running my PR firm (plus a good decade before that in agency life and journalism) has put me in front of thousands of “thought leadership”
SPOILER: It Should Have Been “Slop” Cambridge Dictionary has announced its Word of the Year for 2025: parasocial. My reaction? Boring. Celebrity-obsessed. Get a grip. While Cambridge’s clever clogs were analysing our “one-sided emotional relationships with public figures,” anyone running a business in 2025 has been dealing with something far
Stephen Crean got stabbed seven times stopping a knife attacker on a train.Saved multiple lives. Then couldn’t make his Ryanair flight to Austria because… he was in hospital recovering from being stabbed seven times. Asked for a refund.Ryanair said no.Policy. Nottingham Forest FC heard what happened.Gave him £10,000 for treatment.Free
I’ve cleaned up more glossy-backlash messes than I care to admit – and one thing always holds true: campaigns that show the humans, the process, and the stakes ride out storms. Coca-Cola just gave us a timely case study. Their 2025 “Holidays Are Coming” ad went full GenAI. Red trucks,
F*ck being humble – lessons in shameless self promotion from a master There, I’ve said it. F*ck Being Humble. Or rather, Stefanie Sword-Williams had the sheer guts and personality to say it live on stage in front of 1500 business owners, including your humble scribe. I’d never heard of Stef,