What We Think

PR Tips & Tricks

Why Cambridge Dictionary Chose The Wrong Word Of The Year

SPOILER: It Should Have Been “Slop” Cambridge Dictionary has announced its Word of the Year for 2025: parasocial. My reaction? Boring. Celebrity-obsessed. Get a grip. While Cambridge’s clever clogs were analysing our “one-sided emotional relationships with public figures,” anyone running a business in 2025 has been dealing with something far

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Crisis PR

Turn A Refund Into A Loyalty Story.

Stephen Crean got stabbed seven times stopping a knife attacker on a train.Saved multiple lives. Then couldn’t make his Ryanair flight to Austria because… he was in hospital recovering from being stabbed seven times. Asked for a refund.Ryanair said no.Policy. Nottingham Forest FC heard what happened.Gave him £10,000 for treatment.Free

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Seasonal

Not ALWAYS the Real Thing

I’ve cleaned up more glossy-backlash messes than I care to admit – and one thing always holds true: campaigns that show the humans, the process, and the stakes ride out storms. Coca-Cola just gave us a timely case study. Their 2025 “Holidays Are Coming” ad went full GenAI. Red trucks,

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Celebrity

A Killer PR Campaign

  Why Joe Wicks just gave the media a masterclass in standing for something (and why most ‘experts’ won’t dare copy him) Joe Wicks has just served up a Killer Bar — literally. Not another “health snack” destined for the impulse-buy rack next to the dumbbells. No, this one’s deliberately

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Awards

Winners, Runners-Up, and various tall stories

Winners, Runners-Up, and various tall stories If you’ve spotted a flurry of awards stories popping up across the UK media this week, there’s a decent chance I’ve been lurking somewhere in the background. The Entrepreneurs Circle’s National Entrepreneur Awards have just wrapped up and I’ve spent the past few days helping

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