I’ve cleaned up more glossy-backlash messes than I care to admit – and one thing always holds true: campaigns that show the humans, the process, and the stakes ride out storms. Coca-Cola just gave us a timely case study. Their 2025 “Holidays Are Coming” ad went full GenAI. Red trucks,
F*ck being humble – lessons in shameless self promotion from a master There, I’ve said it. F*ck Being Humble. Or rather, Stefanie Sword-Williams had the sheer guts and personality to say it live on stage in front of 1500 business owners, including your humble scribe. I’d never heard of Stef,
Why Joe Wicks just gave the media a masterclass in standing for something (and why most ‘experts’ won’t dare copy him) Joe Wicks has just served up a Killer Bar — literally. Not another “health snack” destined for the impulse-buy rack next to the dumbbells. No, this one’s deliberately
Winners, Runners-Up, and various tall stories If you’ve spotted a flurry of awards stories popping up across the UK media this week, there’s a decent chance I’ve been lurking somewhere in the background. The Entrepreneurs Circle’s National Entrepreneur Awards have just wrapped up and I’ve spent the past few days helping
From motors to murders and the mundane: why local journalism matters When people ask me why I bang on about the need for local journalism, I don’t start with a lecture about democracy. I start with a Ford, then a murder. Yep, my very first “story” as a wannabe journalist?
Here’s how smart founders get seen without selling out: If you were paying attention in class last week, you might recall that some chancer (polite term) is attempting to steal my Instagram. To copy me. So I have fought back. By cloning myself. Read on to find out why! Most
From Press to Profit: How PR Turned an F1 Exhaust into Instant ROI When people think of PR, they often picture a nice article clipping for the scrapbook. Lovely for the ego, but does it actually move the needle? Here’s proof that it does. One of our clients, British artist Ben Rousseau,
Picture the scene: I’m feeling quite pleased with myself after filming a new video. No stumbles, no waffle, just me, one take, in the studio. Then a well-meaning subscriber slides into my inbox. “Hey Greg, I’ve got a much better lip-sync service than the one you’re using…” Erm… excuse me?
Back to School: Why September is PR’s Secret Weapon Remember those bold plans you scribbled down back in January? The “this is the year we finally…” lists? Fast-forward through the spring rush, Easter chaos, and a summer that seemed to vanish faster than a British heatwave – and suddenly it’s