What We Think

Celebrity

You Can’t Bend The Truth Like Beckham: Why Silence Is The Real Crisis

Brooklyn Beckham just did what most PR consultants spend their careers preventing. He bypassed his parents’ three-decade PR machine and told his 16 million Instagram followers that David and Victoria have “controlled narratives in the press” about their family for years. He accused them of prioritising Brand Beckham over genuine

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Events

Why YOUR AI content sounds like EVERYONE else’s

I can usually spot AI-generated content within three seconds. It’s too polished. Too clean. Too safe. It sounds like something no one would ever actually say if they cared about the point they were making. As a former business journalist turned PR consultant, I’ve watched this creep in fast. By

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Seasonal

’Twas Two Nights Before Christmas (The Panic Edition)

https://youtu.be/AYnVWq6yt08?si=lMXtssn4Avmad839 ’Twas two nights before Christmas, no warning, no flashesWhen a press release burst into life from the ashes.“It must go out now!” cried a voice full of fear,“For once it’s been sent, well, it’s not sitting here!” The keyboard went clatter! The mulled wine went cold!As “news” was stretched

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PR Tips & Tricks

Why Cambridge Dictionary Chose The Wrong Word Of The Year

SPOILER: It Should Have Been “Slop” Cambridge Dictionary has announced its Word of the Year for 2025: parasocial. My reaction? Boring. Celebrity-obsessed. Get a grip. While Cambridge’s clever clogs were analysing our “one-sided emotional relationships with public figures,” anyone running a business in 2025 has been dealing with something far

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Crisis PR

Turn A Refund Into A Loyalty Story.

Stephen Crean got stabbed seven times stopping a knife attacker on a train.Saved multiple lives. Then couldn’t make his Ryanair flight to Austria because… he was in hospital recovering from being stabbed seven times. Asked for a refund.Ryanair said no.Policy. Nottingham Forest FC heard what happened.Gave him £10,000 for treatment.Free

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Seasonal

Not ALWAYS the Real Thing

I’ve cleaned up more glossy-backlash messes than I care to admit – and one thing always holds true: campaigns that show the humans, the process, and the stakes ride out storms. Coca-Cola just gave us a timely case study. Their 2025 “Holidays Are Coming” ad went full GenAI. Red trucks,

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