Nespresso just made Dua Lipa their global brand ambassador whilst George Clooney stays in the picture. The campaign budget is the BIGGEST in their 40-year history. You’re probably thinking: “Great for them Greg. I don’t have Dua Lipa’s phone number or Nespresso’s budget.” Fair. But here’s what matters. The Authenticity
Earlier this week, I shared a question I asked Marcus Sheridan: “When people begin to use the They Ask You Answer/Endless Customers approach, do you see the wider industry and media starting to seek them out more organically?” His answer was immediate: “Oh Greg, this is a great one… because
Here’s a question I normally ask potential clients who want to work with me to power their PR: “Do you follow Nigel Botterill? What about Daniel Priestley?” Most of the time, they say “yes”. This helps a lot, because a lot of my methodology follows Nigels’ approach (via Entrepreneurs Circle)
Most entrepreneurs won’t win an Oscar this weekend. But here’s something worth paying attention to. When someone wins an Oscar, nothing about their talent suddenly changes overnight. The same actor…The same performance…The same work. But the perception changes instantly. Now they’re an Oscar-winning actor. That tiny shift in wording changes
I had to take my “Chelsea Tractor” in for a service last week (and two new tyres this week – urg). Before I did, I got a little email from the good folks at my local Landrover dealership asking me whether I actually WANTED to have my car washed, whilst they fettled about
I went back to school last week… or to be precise, back to university. Now we’re talking 25 years after I last set foot in a classroom (O.M actual G I am OLD!). The last time was when I was gaining my various marketing qualifications from the Chartered Institute of Marketing, whereas
Everyone’s talking about the royal headlines. Far fewer people are spotting the real PR lesson quietly bubbling underneath. This story isn’t really about front pages or soundbites. It’s about what happens when tradition collides head-on with accountability. We’re watching a 350-year-old institution face its biggest reputational crisis in modern times. Possibly
A journalist contact of mine posted something on LinkedIn last week that made me smile, partly because it was perfectly timed for Valentine’s Day and partly because it nailed something I’ve been saying for years. Her premise was simple: Making a journalist “love” you isn’t that different from building any
Fake experts are having a moment and that’s a problem. Everyone’s an expert now. At least according to their bio. Confidence is cheap. Credibility isn’t. Which is why this week’s move from the PR industry bodies felt overdue. Following a Press Gazette investigation, the CIPR and PRCA have launched a campaign highlighting