What We Think

Knowledge Base

The PR In PRicing

I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…

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Knowledge Base

Now, far be it from me to medal*…

I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…

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Let Me Tell You A Story
Celebrity

Let me tell you a story…

It all began about 14 years ago, although I did not know it at the time. I had just bailed a show organiser out of a sticky situation involving Sky News and the whereabouts of Cherie Blair (standard stuff) and was dutifully manning my stand at a whopping great business event at

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Awards

Stop Deciding You WON’T Win

I recently stumbled upon the latest research from Gartner, and it made compelling reading.Their prediction? By 2027, the mass adoption of public LLMs as a replacement for traditional search will…

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Events

I Can Make You Famous In The Next 5 Minutes

That is what I said to the 4th delegate who arrived on my PR Clinic table yesterday at the Entrepreneurs Circle “Implementor” event. This is a 2-day event focused on getting sh*t done vs learning more stuff, so people are there to nail things, get them off their desk or out

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General business

Your Next Business Announcement Doesn’t Need Another Pull-Up Banner

A confession. I have a photograph of myself standing in front of a pull-up banner. Actually, I have several. Some have even appeared in newspapers. So if you’re reading this while looking nervously at your own collection of “business owner stands beside company logo” photos, don’t worry. You’re among friends.

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