Clue…not a lot. But a bit. Now, clear any Paul Daniels flashbacks from your mind and picture me hurtling off the M1 in lane 4 with a blown tyre. This isn’t a thought experiment, this actually happened just a few months back. I’ll be honest, it was pretty scary. Not as scary as then having …
Foiled again, what the AA can teach you about PR and customer service Read More »
It isn’t every day that I’m introduced as the warm up act for Piers Morgan. Or that I find myself agreeing with him. However, this “Winsday” I’m back at the same venue, The Vox, here in Birmingham, for another major business event and this morning’s topics included a major focus on positioning and status. …
My client, Gary Digva, Director and Visionary at Road Angel called me with a problem, a problem that swiftly became an opportunity. He’d been charged for driving in London’s congestion zone, only the problem was, it wasn’t him. It wasn’t even his vehicle… That was easy to tell because he drives a Lamborghini and the …
Driving demand with high-tech tactics = Sunday Times coverage Read More »
Which would you rather have: a brand new Tesla…or cold hard cash? That was the question my mentor Nigel Botterill asked me last week when a letter arrived in the post (it was also a digital campaign). It made me pay attention because it interrupted my thoughts. A free car or £30,000 in cash? I …
Fancy a Tesla? – How to electrify your marketing with referrals Read More »
Shall I compare thee to a competitor? Thou art more more skilful and competitive: Rough reviews may shake them, yes they may, And their Google profiles hath all too short a date; Sometime too hot the eye of Facebook shines, And often are Twitter’s old reflections binned; And every share and reshare sometime declines, By …
The “bard”, your brand and the power of media love this Valentine’s Day Read More »
The reason I mention this isn’t a desperate cry for attention (honest) it is because it has to be one of the most common questions I get asked by people when they are looking for press coverage. I’m talking about their business birthdays or anniversaries as we should call them. ‘Hey Greg, it’s our first …
There’s some utter rubbish written about Linkedin by self-appointed experts. I mean grade A trash. I do not profess to be an expert, although I am rather handy at it, as 75 reactions and over 8,000 views of my post below suggests. Now let’s be honest, we’ve ALL been on the receiving end of …
How to keep your fishfingers on the Pulse on LinkedIn Read More »
RIP to the big man. Master of drama, theatrics, overly long songs and also, one of the great enduring mysteries of our time… Just what was it that Meat Loaf WOULDN’T do for love? We know he’d run right into hell and back. We’re confident he’d never lie to you and that’s a fact. But what the …
What Meat Loaf can teach us about our businesses and core values Read More »
Believe it or not, many years back, I was a pretty handy tennis player. It helps being rather tall! I never had an ounce of the talent or frankly, the single minded determination to even become a coach (my dad is), let alone a pro. Then you have someone like Novak. His talent is incredible …
Why the Visa debacle is No Djok for No-vax Djokovic and his sponsors Read More »
A quick question for you…. Do you answer your customers’ questions on your website? Actually, scrap that, do you answer your prospects’ questions? Properly. Questions about product range, what works best for whom, features, benefits, comparisons with competitors, even….dun, dun, durrrrrr…PRICE?! Be honest, are you actually HELPING your prospects to make better buying decisions? I …