Believe it or not, many years back, I was a pretty handy tennis player. It helps being rather tall! I never had an ounce of the talent or frankly, the single minded determination to even become a coach (my dad is), let alone a pro. Then you have someone like Novak. His talent is incredible …
Why the Visa debacle is No Djok for No-vax Djokovic and his sponsors Read More »
A quick question for you…. Do you answer your customers’ questions on your website? Actually, scrap that, do you answer your prospects’ questions? Properly. Questions about product range, what works best for whom, features, benefits, comparisons with competitors, even….dun, dun, durrrrrr…PRICE?! Be honest, are you actually HELPING your prospects to make better buying decisions? I …
Right, January’s here and admit it, you’ve already broken half your resolutions around your personal health, bread is sooo moreish though isn’t it? I forgive you. So, that means you’ve got room for another goal, or even….a whole host of them, all designed to get your PR pumping in 2022. Oh look, here’s one I …
Ooh, I do LOVE a January audit – let’s find out what the press thinks about you! Read More »
They don’t want a lot for Christmas There is just one thing they need They just care about the present Or the future you foresee They don’t want you for their own Exclusivity be blown Make their wish come true All they want for Christmas… Is newwwwwwwwwwssssss…. And VIEWS baby! Oh they won’t ask for …
Cue Mariah, all they want for Christmas….is YOU!! Read More »
Welcome to “Winsday”, wins, wisdom, tips and tricks from the Press For Attention club to help perfect your profile and boost your business. Spoiler alert ahead… So, I “accidentally” caught the new episodes of the classic series which I suspect your sp*m filter won’t allow me to name but you know what I mean. Moments …
S*x sells but not always in The City – Peloton’s “Big” PR problem Read More »
Welcome to “Winsday”, wins, wisdom, tips and tricks from the Press For Attention club to help perfect your profile and boost your business. Last week, I was part of an event called “Marketing Unplugged”, a 2 day marketing marathon that really opened my eyes to the BIGGER questions in marketing but also reminded me how …
You know the score when Eric Clapton meets marketing Read More »
Welcome to “Winsday”, wins, tips and tricks from the Press For Attention club to help perfect your profile and boost your business. Come on, admit it, we’ve ALL asked ourselves this question at some point… “What do you get if you cross David Walliams with an opera singing accountant, Making Tax Digital and an e-newsletter?” …
Winsday Wisdom – What a performance – when “Little Britain” met the singing accountant Read More »
Welcome to “Winsday”, wins, tips and tricks from the Press For Attention club to help perfect your profile and boost your business. Today I want to share with you a pet peeve of mine regarding LinkedIn. It seems it struck a chord because as we speak, the article has over 3500 views and is generating …
How NOT to win friends and influence people on LinkedIn Read More »
This week is a QUICK turnaround as this case study is breaking as we speak. In fact, this morning, this story has hit EVERY news outlet targeted for our client Bygott Biggs. Want to know how we did this? Read on to discover more… It all began a few years ago, on a …
Winsday Wisdom – How to dominate the media agenda when you relocate your office Read More »
This week, Greg is reflecting on meeting one of Britain’s most successful writers, David Walliams, and how learning to tell stories is one of the greatest marketing skills you can learn (or hire). So, are you sitting comfortably? Read on to discover more… In a hole in the ground, there lived a Hobbit. Not a …
Winsday Wisdom – You don’t need to be Tolkien to write a white paper on “Elf and Safety” Read More »