Greg

Why honesty is the BEST policy in marketing - ELECTRIX

Why honesty is the BEST policy in marketing

A quick question for you…. Do you answer your customers’ questions on your website? Actually, scrap that, do you answer your prospects’ questions? Properly. Questions about product range, what works best for whom, features, benefits, comparisons with competitors, even….dun, dun, durrrrrr…PRICE?! Be honest, are you actually HELPING your prospects to make better buying decisions? I …

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Ooh, I do LOVE a January audit – let’s find out what the press thinks about you!

Right, January’s here and admit it, you’ve already broken half your resolutions around your personal health, bread is sooo moreish though isn’t it? I forgive you. So, that means you’ve got room for another goal, or even….a whole host of them, all designed to get your PR pumping in 2022. Oh look, here’s one I …

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S*x sells but not always in The City – Peloton’s “Big” PR problem

Welcome to “Winsday”, wins, wisdom, tips and tricks from the Press For Attention club to help perfect your profile and boost your business. Spoiler alert ahead… So, I “accidentally” caught the new episodes of the classic series which I suspect your sp*m filter won’t allow me to name but you know what I mean. Moments …

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What do you get if you cross David Walliams with an opera singing accountant, Making Tax Digital and an e-newsletter?

Winsday Wisdom – What a performance – when “Little Britain” met the singing accountant

Welcome to “Winsday”, wins, tips and tricks from the Press For Attention club to help perfect your profile and boost your business. Come on, admit it, we’ve ALL asked ourselves this question at some point… “What do you get if you cross David Walliams with an opera singing accountant, Making Tax Digital and an e-newsletter?” …

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Winsday Wisdom - David Walliams

Winsday Wisdom – You don’t need to be Tolkien to write a white paper on “Elf and Safety”

This week, Greg is reflecting on meeting one of Britain’s most successful writers, David Walliams, and how learning to tell stories is one of the greatest marketing skills you can learn (or hire). So, are you sitting comfortably? Read on to discover more… In a hole in the ground, there lived a Hobbit. Not a …

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