I thought I would attempt something a little different this week. I’ve gone full Blue Peter (if you don’t get that reference, I really am getting old!). You see, when I bang on about people not leveraging their media coverage, I am really serious about it. It is a HUGE waste of an opportunity and …
Nottingham-based PR guru and purveyor of offshoot services that can be “pressed for”, Greg Simpson, has confirmed rumours of his latest opportunistic idea. Simpson, a former business journalist and published author on PR, will target the new solution specifically for the regional business awards niche, where he feels there is ‘an opportunity to prevent all …
PR Guru launches new “Press For A Slap” crisis comms service Read More »
What do you get when you cross soap stones, high tech heating, the mayor of West Yorkshire and a commitment to driving net-zero across the region? A call from “The Times” to discuss your mission and how it pertains to electric radiators of course…all as energy bills are in the media glare and customers’ minds. …
There’s NOTHING neutral about this national media carbon coverage Read More »
As I write this, it is being reported by various media outlets that P&O has said 800 redundant staff will be offered £36.5m in total – with around 40 getting more than £100,000 each. It has also denied that it broke the law when it sacked the workers without warning last week. Many had questioned …
Any port in a media storm for P&O in utter PR and HR ship-show Read More »
Clue…not a lot. But a bit. Now, clear any Paul Daniels flashbacks from your mind and picture me hurtling off the M1 in lane 4 with a blown tyre. This isn’t a thought experiment, this actually happened just a few months back. I’ll be honest, it was pretty scary. Not as scary as then having …
Foiled again, what the AA can teach you about PR and customer service Read More »
It isn’t every day that I’m introduced as the warm up act for Piers Morgan. Or that I find myself agreeing with him. However, this “Winsday” I’m back at the same venue, The Vox, here in Birmingham, for another major business event and this morning’s topics included a major focus on positioning and status. …
My client, Gary Digva, Director and Visionary at Road Angel called me with a problem, a problem that swiftly became an opportunity. He’d been charged for driving in London’s congestion zone, only the problem was, it wasn’t him. It wasn’t even his vehicle… That was easy to tell because he drives a Lamborghini and the …
Driving demand with high-tech tactics = Sunday Times coverage Read More »
Which would you rather have: a brand new Tesla…or cold hard cash? That was the question my mentor Nigel Botterill asked me last week when a letter arrived in the post (it was also a digital campaign). It made me pay attention because it interrupted my thoughts. A free car or £30,000 in cash? I …
Fancy a Tesla? – How to electrify your marketing with referrals Read More »
Shall I compare thee to a competitor? Thou art more more skilful and competitive: Rough reviews may shake them, yes they may, And their Google profiles hath all too short a date; Sometime too hot the eye of Facebook shines, And often are Twitter’s old reflections binned; And every share and reshare sometime declines, By …
The “bard”, your brand and the power of media love this Valentine’s Day Read More »
The reason I mention this isn’t a desperate cry for attention (honest) it is because it has to be one of the most common questions I get asked by people when they are looking for press coverage. I’m talking about their business birthdays or anniversaries as we should call them. ‘Hey Greg, it’s our first …