What We Think

Have you got views for me?

A common objection we hear when chatting to businesses about PR, especially those in B2B markets, is: “But we don’t have any news, so it isn’t worth it.” Rubbish. OK, perhaps not rubbish. Perhaps you don’t have much “hard” news around products or events to talk about. However, if at some

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FIFA FO FUM – sponsors smell the blood of corruption

With the FIFA annual congress meeting in Zurich today, one man appears to be somewhat absent – as I write this anyway… Whether you are a football/soccer fan or not, most people know the name Sepp Blatter. So far, teflon Sepp has managed to avoid the direct controversy that has

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PMQs – a kitchen sink drama we love to hate

The final PMQs of the coalition government will take place later today in the Commons but…has it rescued or ruined either leaders’ common touch as they seek your vote in May? It is a divisive topic. Many people won’t watch it or listen due to the timings or their location.

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Awards

Want award-winning PR results? Throw awards into your marketing mix

A couple of evenings ago, I was out at a networking function but my phone was constantly keeping me updated from a ceremony somewhere in London. Our client www.briefyourmarket.com was shortlisted (top 50) in the hugely respected Deloitte Fastest 50 awards – based on the growth of tech firms across the UK. Our

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Cadbury’s gives rivals a chance to coin it in at Christmas

Before someone says “I told you so” in a week or so’s time…this MAY be an elaborate PR stunt. However, if it is…it is very risky. To summarise…earlier this week, chocolate giant Cadbury’s (now owned by Kraft) shocked seasonal chocolate lovers across the nation when it announced it would no

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Fewer reasons to shop at Morrisons?

Right, now I’ve managed to shoehorn the “less v fewer” issue into a blog on PR, let’s have a quick look at the furore which has raged over this episode. To summarise, a Morrisons manager was reported on social media by a customer, after suggesting an elderly poppy seller (an 89

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