Will Michael Gove’s latest “Golden Rules” of grammar “impact” you? Technically they shouldn’t, especially under Mr Gove’s own rules – he abhors adjectives as verbs you see…”impact”. However, (he hates starting a sentence with “however” too) does it actually matter? I’m not so much speaking (sorry…”writing”) so much about Michael
I’d like to highlight an area that lets PR campaigns down again and again: pictures. Imagine this. You are running a magazine so your goal is to help your publication sell more copies. You do this by being informative, entertaining, controversial or even conservative. You have to attract the attention
I have written before about the issues brands have to bear in mind when aligning themselves to celebrities. Do both brands fit? Is there synergy in terms of their current perceptions or…hopefully…an opportunity to find that synergy and benefit each other? Consider the risks if it all goes a bit
A common objection we hear when chatting to businesses about PR, especially those in B2B markets, is: “But we don’t have any news, so it isn’t worth it.” Rubbish. OK, perhaps not rubbish. Perhaps you don’t have much “hard” news around products or events to talk about. However, if at some
Ryan Air is hitting the headlines for all the wrong reasons… again.However, it is not the usual issues, namely being the world’s love/hate airline – that has all changed (so we are told). This time it is embroiled in industrial action with baggage handlers at Madrid’s main airport. A Ryanair spokeswoman
With the FIFA annual congress meeting in Zurich today, one man appears to be somewhat absent – as I write this anyway… Whether you are a football/soccer fan or not, most people know the name Sepp Blatter. So far, teflon Sepp has managed to avoid the direct controversy that has
The final PMQs of the coalition government will take place later today in the Commons but…has it rescued or ruined either leaders’ common touch as they seek your vote in May? It is a divisive topic. Many people won’t watch it or listen due to the timings or their location.
With crowds thronging the streets, the cortege of one history’s (and tellingly, literature’s) greatest villains King Richard III, wound its way to his new resting place at Leicester Cathedral. I heard on the radio at midday today that queues had been as long as 4 hours and even now (3pm)
A couple of evenings ago, I was out at a networking function but my phone was constantly keeping me updated from a ceremony somewhere in London. Our client www.briefyourmarket.com was shortlisted (top 50) in the hugely respected Deloitte Fastest 50 awards – based on the growth of tech firms across the UK. Our