I am writing this on a Thursday. However, this isn’t just ANY Thursday, as M&S might suggest, it is July the 4th, or ‘July 4th’ as our American cousins across the pond prefer. So what? I hear you cry. ‘We’re British and threw our tea in the river and that
What do you get if you cross a 6ft 5 inch, 100kg PR guru with a Fiat 500 hire car? Answer…a marketing opportunity. I’ve had a lot of fun with this after picking this little beauty up yesterday. I actually ASKED for it because it is remarkable. If I’m going
I wonder how many people reading this truly understand the full power of positioning and how PR plays a vital role in that. You see, what I do, in fact, what I really LOVE to do, is to help people get known for what they know. I help them leverage
Birmingham, May 13th 2019, European Elections loom over the country, the eyes of the world are on it A convicted peer of the realm, multi-millionaire and literary record-breaker takes to the stage. 500 people crane their necks, leaning in to get a closer look. Another 1000 are watching it LIVE
I’m going to let you in on a little secret. It is something I have done for myself to build authority for years and something that I also now do for clients and it involves trade shows. You know the places, a glorified aircraft hangar replete with mega stands costing
I took a call this week from the BBC asking me to comment on some breaking news. ‘No problem’ I said, frantically opening up Google to see what it might be, as I’d not had time to read the papers yet – something I do every morning to see what
Here’s a clue, it isn’t our dancing, our torsos or our lexical dexterity. What we have in common is that we both played an April Fools trick to generate attention and get people flocking. However, whilst one of us had texts of congratulations on a job well done for mocking
Nottingham-based PR agency, Press For Attention PR, has announced plans to revolutionise the way businesses communicate in post-Brexit Britain with the addition of a flock of pigeons to the team. The agency is led by Greg Simpson, a former business journalist and published author on PR who admittedly never lets
There’s a reason why testimonials are thus called. Folk on trial in the days of ancient Rome tended to be men and tended to fear loss of some key ‘assets’ rather keenly. I have spared ‘David’s’ blushes in the photo above but I think you get the picture. No, scrolling down