Please excuse the tardiness of this latest blog – I have an excuse. You see, I’ve been busy meeting Dragons. Again. Hungry ones. I have a history with them actually. It stretches back at least a decade. I’ve helped one flag down a taxi at 1am on New Year’s Eve in the Canary Islands. …
There is something uniquely British about queuing. We pride ourselves on it and recent events have of course taken our queuing skills, patience and monitoring to new heights. There was even a Twitter feed and hashtag for #thequeue However, things were taken up a notch when it appeared that Phil and Holly, the darlings of …
This Mourning – what can we learn PR-wise, from Holly and Phil’s queue “jump”? Read More »
RIP to the big man. Master of drama, theatrics, overly long songs and also, one of the great enduring mysteries of our time… Just what was it that Meat Loaf WOULDN’T do for love? We know he’d run right into hell and back. We’re confident he’d never lie to you and that’s a fact. But what the …
What Meat Loaf can teach us about our businesses and core values Read More »
Believe it or not, many years back, I was a pretty handy tennis player. It helps being rather tall! I never had an ounce of the talent or frankly, the single minded determination to even become a coach (my dad is), let alone a pro. Then you have someone like Novak. His talent is incredible …
Why the Visa debacle is No Djok for No-vax Djokovic and his sponsors Read More »
Welcome to “Winsday”, wins, tips and tricks from the Press For Attention club to help perfect your profile and boost your business. Come on, admit it, we’ve ALL asked ourselves this question at some point… “What do you get if you cross David Walliams with an opera singing accountant, Making Tax Digital and an e-newsletter?” …
Winsday Wisdom – What a performance – when “Little Britain” met the singing accountant Read More »
This week, Greg is reflecting on meeting one of Britain’s most successful writers, David Walliams, and how learning to tell stories is one of the greatest marketing skills you can learn (or hire). So, are you sitting comfortably? Read on to discover more… In a hole in the ground, there lived a Hobbit. Not a …
Winsday Wisdom – You don’t need to be Tolkien to write a white paper on “Elf and Safety” Read More »
Earlier this week I stood on the other side of a perspex screen, mere inches from one of Britain’s most notorious men…Piers Morgan. Whilst the safety glass evoked “Silence of the Lambs”, Piers was predictably anything but quiet. However, like Mr Lecter, he was also incredibly polite. This, along with much he had to say …
And still found space for the founder of Green & Black’s and Lord Archer… Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team. I get great value from these days out of the office as I get to work ON the business not in it and pick up loads of …
How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid Read More »
‘Guilt free chocolate’ – grabs the attention doesn’t it? It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s. Now, bigger than Marmite and cooler than Prada, Green & Black’s is a truly iconic British brand. Like me, Jo Fairley is a former journalist who switched to the …
‘Guilt free chocolate – well, almost!’ How to win at PR with one sweet headline. Read More »
Has anyone seen a scapegoat? I’m sure we left it somewhere around here. There must be someone to blame, to rant against. Even a small burning effigy would do. But no, not this time. The man who missed in ’96, the chap with the bag on his head in the Pizza Hut …
Scapegoat 0,Waistcoat ‘WON’ – football’s coming home Read More »