Winsday Wisdom – How to dominate the media agenda when you relocate your office



This week is a QUICK turnaround as this case study is breaking as we speak.

In fact, this morning, this story has hit EVERY news outlet targeted for our client Bygott Biggs.

Want to know how we did this? Read on to discover more…

It all began a few years ago, on a warm summer evening at a party in the centre of Nottingham.

A stylish soiree to celebrate a milestone anniversary of Bygott Biggs, the legal recruitment specialists.

The team now has an established presence across Nottingham, Birmingham, Leeds and Manchester and at the time, they were looking to expand.

It was at this event that Greg met Jane Biggs, who heads up the firm.

Jane Biggs - Winsday Wisdom - Bygott Biggs

Since then they have worked on many campaigns, including team expansions, careers events, charity partnerships and new office locations.

News coverage has followed, wherever the locations and the people matched.

However, it is the thought leadership approach, positioning Jane and her firm as the go-to experts on legal recruitment and trends within law firms that has been at the forefront of the strategy.

This has seen reporters asking Jane for her opinion (and Jane proactively offering) on a wide range of topics, from the future of Partnerships within law firms, to the ever-present question of money and more recently, the future of work and the hybrid/remote working trend.

So in early summer, when Jane told Greg that they would be relocating from their stunning regency town house in the heart of the city out into the beautiful surroundings of the Vale of Belvoir, a plan was hatched.

That plan saw the move trailed in the media ahead of the new location being confirmed and now revealed, with blanket coverage across the region.

East Midlands Business Link:

Winsday Wisdom - Bygott Biggs


Winsday Wisdom - Bygott Biggs

The Business Desk:

Oh and we still found time for an interview with the Sunday Times

Team - Winsday Wisdom - Bygott Biggs

Happy new home Jane and the team!

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