B2B PR

Greg Simpson joins the IoD as PR and Communications Ambassador

Press For Attention PR founder Greg Simpson has joined the Derbyshire and Nottinghamshire branch team of the Institute of Directors (IoD) as PR and Communications Ambassador. As well as running Press For Attention PR for the past 13 years, Greg is also a regional champion for Nottingham with Enterprise Nation and a co-founder and committee …

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This Valentine’s Day, admit it, when it comes to marketing, you’re a selfish lover

Come on guys, admit it, when it comes to your marketing, you tend to be a bit, well, selfish. So, with Valentine’s Day looming on the horizon, I want you to start giving a little more. Before I explain WHY I think most people are guilty of ‘selfish” marketing, a little limerick for your delectation. …

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Wanamaker difference to your marketing ROI?

‘’Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” You’ve probably heard this HILARIOUS observation attributed to John Wanamaker, the chap behind the department stores that eventually became part of the iconic Macy’s.   Good old John is described as a marketing ‘’pioneer’’ and back in the 1800’s that is …

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How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid

And still found space for the founder of Green & Black’s and Lord Archer…   Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team.   I get great value from these days out of the office as I get to work ON the business not in it and pick up loads of …

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‘Guilt free chocolate – well, almost!’ How to win at PR with one sweet headline.

‘Guilt free chocolate’ – grabs the attention doesn’t it?    It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s.   Now, bigger than Marmite and cooler than Prada, Green & Black’s is a truly iconic British brand.   Like me, Jo Fairley is a former journalist who switched to the …

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