Last week I answered a question over at the business reality website inafishbowl.com George Thornton, the owner of Nottingham-based gallery Cuadros has some great news to shout about as he is now accredited to the pioneering “Own Art” scheme. Essentially, you can buy contemporary art with 0% finance. However, George
More importantly…will he care? Well, if this slightly nauseating viral campaign on You Tube, in which we are encouraged to “Like” Andy’s fan page is anything to go by, he, or at least his sponsors, care a lot. I’m not sure Andy Murray cares too much about how loved he
Another question from the l website which I think will resonate with many. This question came from Amanda Waring of Mama Jewels who decided to hire a PR agency to get some featured material in some of the bigger names in the Mother and Baby magazine world. Amanda says she has “found
This week, the BBC’s technology correspondent Rory Cellan-Jones spoke to Mike Lazaridis, the co-chief executive of Research In Motion (RIM), the Canadian firm behind Blackberry. [youtube=http://www.youtube.com/watch?v=n987fbiJJb4] That sounds like a good PR opportunity doesn’t it? Well, it would if he and/or his publicist had prepared fully first. If you aren’t aware,
Much sniggering at Press For Attention HQ this morning when the Insider team indulged in a little April Fools’ Day shenanigans. Here’s the teaser that greeted me when I opened the newsletter: Major deal done for undisclosed sum A major East Midlands company has today made an acquisition of an unnamed
So, John Terry is back as England captain in the absence of Rio Ferdinand. Is it deserved? Is he a reformed character? Is it a wise move PR-wise for the embattled Capello to show he is his own man or will the media tighten the screw further on Capello’s regime?
This week I made my debut on the expert panel of Inafishbowl.com in front of an audience of local entrepreneurs, advisors and investors. One of the questions that came up was on opportunities within trade publications for PR campaigns. I am a huge advocate of this, talking directly to potential
Last week I wrote on the power of giving away your content, ideas and expertise for free paying particular attention to www.inafishbowl.com and how I use it to leverage my efforts. Next month I will be giving away more free snippets, nuggets, tips and tricks on all things PR at
With their freemium models, software providers give away their hard-earned products and services all the time, slowly build a critical mass of customers, hoping that some, once impressed, will upgrade to a more bespoke and powerful offering. In a nutshell, it is about showcasing. It is the