Steven Bartlett and the concept of “Invisible PR” Sounds like a contradiction in terms right? How can PR be “invisible”, what would be the point of it if it was? Although, the “Emperor’s New PR” could be the hot new trend for 2025! I met Steven a couple of weeks
To celebrate winning the Creative and Media Business Masters Award from the BusinessDesk.com, Press For Attention PR is launching a competition to find the “hidden gem” of a business that could really take off in 2025. That is, if only it could crack the media code! The main prize is
What is Public Relations? Okay here’s the boring bit, sorry! In the UK the Chartered Institute of Public Relations, or CIPR, says this: public relations is about reputation, the result of what you do, what you say, and what others say about you. Basically, PR looks after reputation with
“There is only thing in the world worse than being talked about and that is NOT being tackled about.” However, whatever Dorain Gray might think, not EVERYONE is Wylde about the Jag rebrand. “Do you sell cars?” That was the withering response from Elon Musk, who knows a thing or
Wait, that sounded bad! I mean, there’s not that many people that I NEED to look up to. No, still no good. Errrr….I tell you who is TALL, that Osman bloke off the telly. And the radio. And the bookshelf. And soon to be the silver screen – he’s working
I like Jamie Oliver. There, I’ve said it. For some, he is a bit preachy about school dinners and getting us all to eat more veg etc., but we know he’s actually right about that and means well. His heart seems to be in the right place. So I was
Every November 5th, many of us gather around a bonfire, roast marshmallows and toss an effigy of a man who once planned to blow up Parliament into the flames. A proper family evening out. Celebrating attempted mass murder and then re-enacting torture. “That’ll learn ‘em” – as my nan used
Panic stations, panic stations, the chief exec just described our product as “c*ap” in a press interview! Ok, you’re going to need to take a look at your crisis communications plan. You have got one haven’t you? You haven’t? Well, don’t say I didn’t warn you. Let’s take a look
I did totally bottle the chance to play at Old Trafford for a United guest 11 many years back but that’s the closest I’ve come to a major appearance in any sport. However, next week, I will be grilled gently by the former Chairman of Selectors for English Cricket, Geoff