What is Public Relations? Okay here’s the boring bit, sorry! In the UK the Chartered Institute of Public Relations, or CIPR, says this: public relations is about reputation, the result of what you do, what you say, and what others say about you. Basically, PR looks after reputation with
“There is only thing in the world worse than being talked about and that is NOT being tackled about.” However, whatever Dorain Gray might think, not EVERYONE is Wylde about the Jag rebrand. “Do you sell cars?” That was the withering response from Elon Musk, who knows a thing or
Wait, that sounded bad! I mean, there’s not that many people that I NEED to look up to. No, still no good. Errrr….I tell you who is TALL, that Osman bloke off the telly. And the radio. And the bookshelf. And soon to be the silver screen – he’s working
I like Jamie Oliver. There, I’ve said it. For some, he is a bit preachy about school dinners and getting us all to eat more veg etc., but we know he’s actually right about that and means well. His heart seems to be in the right place. So I was
Every November 5th, many of us gather around a bonfire, roast marshmallows and toss an effigy of a man who once planned to blow up Parliament into the flames. A proper family evening out. Celebrating attempted mass murder and then re-enacting torture. “That’ll learn ‘em” – as my nan used
Panic stations, panic stations, the chief exec just described our product as “c*ap” in a press interview! Ok, you’re going to need to take a look at your crisis communications plan. You have got one haven’t you? You haven’t? Well, don’t say I didn’t warn you. Let’s take a look
I did totally bottle the chance to play at Old Trafford for a United guest 11 many years back but that’s the closest I’ve come to a major appearance in any sport. However, next week, I will be grilled gently by the former Chairman of Selectors for English Cricket, Geoff
Back in the mists of time (well, 2005), a legend was born. Clad in Lincoln green. Tales were told by the fireside of branding initiatives, experiences and doubtless…the sacred language of “best practice” was invoked in hushed tones. And lo…Nottingham City Council did outlaw the Prince of Thieves and brought
Simpson celebrates “Masters” accolade and not a golf club in sight In shock news that busts the “cobblers and shoes” marketing theory wide open, Press For Attention PR has been announced as the winner in the Creative and Media category at the annual Business Masters Awards. Receiving the trophy in front over 280