What We Think

Knowledge Base

What Is PR?

What is Public Relations?   Okay here’s the boring bit, sorry! In the UK the Chartered Institute of Public Relations, or CIPR, says this: public relations is about reputation, the result of what you do, what you say, and what others say about you. Basically, PR looks after reputation with

Read More »
Crisis PR

Jaguar Prowling The PR Tightrope

“There is only thing in the world worse than being talked about and that is NOT being tackled about.” However, whatever Dorain Gray might think, not EVERYONE is Wylde about the Jag rebrand. “Do you sell cars?” That was the withering response from Elon Musk, who knows a thing or

Read More »
Seasonal

That PR Guy (Fawkes): The Glow-Up After the Blow-Up

Every November 5th, many of us gather around a bonfire, roast marshmallows and toss an effigy of a man who once planned to blow up Parliament into the flames. A proper family evening out. Celebrating attempted mass murder and then re-enacting torture. “That’ll learn ‘em” – as my nan used

Read More »
Crisis PR

How To Avoid A Halloween PR Nightmare

Panic stations, panic stations, the chief exec just described our product as “c*ap” in a press interview! Ok, you’re going to need to take a look at your crisis communications plan. You have got one haven’t you? You haven’t? Well, don’t say I didn’t warn you. Let’s take a look

Read More »
Cartoon of a PR consultant on a cricket field, surrounded by various professionals like a builder and chef, symbolising teamwork. This scene connects to a business networking event featuring Geoff Miller OBE, with anecdotes on PR, storytelling, and expert positioning. Business networking event with Geoff Miller
Celebrity

I’ve Never Been Selected For England

I did totally bottle the chance to play at Old Trafford for a United guest 11 many years back but that’s the closest I’ve come to a major appearance in any sport. However, next week, I will be grilled gently by the former Chairman of Selectors for English Cricket, Geoff

Read More »
Awards

Simpson Celebrates “Masters” Accolade and Not A Golf Club In Sight

Simpson celebrates “Masters” accolade and not a golf club in sight In shock news that busts the “cobblers and shoes” marketing theory wide open, Press For Attention PR  has been announced as the winner in the Creative and Media category at the annual Business Masters Awards. Receiving the trophy in front over 280

Read More »