“Greg, this Valentine’s, please tell me, how do I get a journalist to LOVE me? “Why won’t they talk to me? Why won’t they listen? “They never return my calls!” Sniff, sniff. Spoiler alert, they will NEVER return your calls, they are a sensitive bunch and much prefer emails. Unless
Coors Light’s Typo: A PR Masterclass in planned imperfection Let’s be honest—if your brand has just plastered a spelling mistake across Times Square and The New York Times, you’d probably expect a crisis meeting, not a cheers from the internet. But this is Coors Light we’re talking about. And instead
Every now and then, I like to introduce our clients in this newsletter. Sometimes they have had some epic PR results, won an award, done some sterling work for charity or have gone the extra mile for their customers or community. That’s the case with Mark Duckworth, who runs the award-winning Dales Traditional Butchers,
There are many things in life I can’t unsee: my reflection after a heavy night, my neighbour’s insistence on mowing the lawn shirtless, and now, Donald Trump dancing to “Y.M.C.A.” like a dad at a wedding who’s just remembered the bar tab is free. Or frankly, me if “Don’t Stop
I was there yesterday…. As a Manchester United fan and someone who runs a PR agency, I find myself regularly wincing at what happens both on and off the pitch at Old Trafford. But Ruben Amorim’s post-match comments yesterday—a self-flagellating declaration that his team might be “the worst in the
The £100 Pineapple Pizza: Grab a pizza the PR action We all know the great debates of our time: cats vs. dogs, tea vs. coffee, and of course, pineapple on pizza – spoiler alert, it’s a no from me!. So, what does a cheeky Norwich restaurant do? They slap a
So, if Wallace can get a local news crew down to feature Norbot, his “helpful” garden gnome and have customers beating a path to his door, what’s stopping you? I loved this latest instalment which I watched over Christmas with a plate of cheese – not Wensleydale, can’t abide it
I write this with a tricorne perched jauntily upon my head. This stylish hat covers that of a PR consultant of some two decades, that of a published author on PR and that of a former business journalist. Hat collecting aside, I’ve learned a LOT over two decades in the
There’s been a lot of interest in the competition that we launched on Black Friday. Mainly because, well, it WASN’T a Black Friday thing. We just leveraged the “narrative’, to use marketing buzzwords. However, let’s be honest, the opportunity to snaffle £5000 of PR and Marketing support will cut through