What We Think

Encrypted or not, accidentally looping a journalist into a chat about airstrikes is peak PR disaster, even on Signal. When Reply all becomes declare war.
Politics

When “Reply All” Becomes “Declare War”

You know that sinking feeling…when you accidentally send a message to the wrong group chat?  Now imagine that group chat contains plans for military airstrikes… and the accidental recipient is the editor of The Atlantic. Yes, that actually happened. In what may go down as the most catastrophic “add to group”

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PR Tips & Tricks

From Shamrocks to Shareability: What PR Can Learn from a Pint

There’s nothing quite like the creeping hangxiety of St. Patrick’s Day—that foggy sense of unease that rolls in around March 18th, as you scroll through your camera roll wondering if that Guinness-fuelled campaign idea was ever actually signed off… or if you dreamt it somewhere between the second and sixth pint. Somewhere

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Six Nations PR stunt media battle
Sport

Six Nations Sing-Off: Who needs tries when you’ve got Tenors?

Contains PR ideas right up there with “Monkey Tennis”, “Arm Wrestling With Chas ‘n Dave” and “Alan Attack”)… While England and Scotland were busy knocking seven bells out of each other on the pitch, a far more civilised battle unfolded off it – a national anthem sing-off between Tom Walker

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Thrive 25 Nottingham Event Business
Events

Ay Up Me Duck – Thrive25 Comes to Nottingham

  A must-attend event for local (ish) business owners. Born in Yorkshire, having grown up in the Peak District (via Papua New Guinea) and with family from Leicestershire and Norfolk, there was only ever going to be ONE place for me to forge my career… Nottingham. I know. Makes no

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nkd waxing image
Crisis PR

Naked and Exhausted* but the battle rages on!

  * Firstly, I confess, this was the Radio 4 fella’s headline that I mention below. Credit where it’s due! Now, you may recall from last year that I am helping Rebecca Dowdeswell in her battle with the cosmetics giant L’Oreal? Indeed, back in August, Rebecca woke up to find

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A humorous illustration of an unimpressed journalist sitting at their desk on Valentine's Day, looking skeptically at a heart-shaped press release handed to them by an eager PR person. The journalist raises an eyebrow with a 'seriously?' expression, while the background features subtle Valentine's decor like heart balloons and scattered roses. The bottom left corner has the press for Attention Logo
Uncategorized

How to annoy a journalist part 2

“Greg, this Valentine’s, please tell me, how do I get a journalist to LOVE me? “Why won’t they talk to me? Why won’t they listen? “They never return my calls!” Sniff, sniff. Spoiler alert, they will NEVER return your calls, they are a sensitive bunch and much prefer emails. Unless

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A humorous city scene featuring a large billboard with the typo 'Refershment' in bold letters. Below, a display for 'Mondays Light' limited-edition beer is showcased. The setting resembles Times Square, with people stopping to take photos and react with amusement, surrounded by yellow taxis and bustling urban energy. The 'Press for Attention' logo is visible in the top corner, tying the image to PR commentary
General business

A refershing case of the Mondays

Coors Light’s Typo: A PR Masterclass in planned imperfection Let’s be honest—if your brand has just plastered a spelling mistake across Times Square and The New York Times, you’d probably expect a crisis meeting, not a cheers from the internet. But this is Coors Light we’re talking about. And instead

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