The recent cyberattack on Marks & Spencer didn’t just disrupt orders or shake the stockroom. It rattled something far more valuable: trust. Data was stolen — names, addresses, shopping histories. The online store went dark. Headlines blazed. But through the digital smoke, one thing remained remarkably intact: public affection. Because
A PR superhero breaks down the Blake Lively vs. Justin Baldoni drama (no capes required). Sometimes, the PR universe hands you a story so packed with egos, lawsuits, and cinematic parallels that it practically begs for a superhero to explain it. Enter… Doctor Spin. Armed with a press pass, a raised eyebrow, and
It’s April 23rd — St George’s Day. Or so we thought. The Church of England says it’s next week. The Prime Minister threw a pork pie party yesterday. And the flag that’s meant to represent all of England? Still stuck in a PR crisis, tangled up in politics, prejudice, and
Jeff Bezos. Katy Perry. Oprah. A spaceship full of women and a message of empowerment that should’ve rocketed to success. Instead? Turbulence. When Blue Origin launched its first all-female crew into space, it looked like a PR masterstroke. But then the media — and the internet — had their say.
There’s a golden rule in PR: if you’re going to ask the public a question, make sure you’re ready for their answer. San Francisco’s planners might be wishing they’d had that tattooed on their project plan. It all started with good intentions. Close a stretch of the Great Highway to
PR Guru Lands Deal to Rebrand AI as ‘Mostly Harmless’ (And yes, that is a Douglas Adams reference) Silicon Valley has hired some strange consultants over the years—but none stranger (or smugger) than this latest move: they’ve called in a PR consultant to rebrand AI. That consultant? Apparently… me. Yes, folks. I’ve been
You know that sinking feeling…when you accidentally send a message to the wrong group chat? Now imagine that group chat contains plans for military airstrikes… and the accidental recipient is the editor of The Atlantic. Yes, that actually happened. In what may go down as the most catastrophic “add to group”
There’s nothing quite like the creeping hangxiety of St. Patrick’s Day—that foggy sense of unease that rolls in around March 18th, as you scroll through your camera roll wondering if that Guinness-fuelled campaign idea was ever actually signed off… or if you dreamt it somewhere between the second and sixth pint. Somewhere
Contains PR ideas right up there with “Monkey Tennis”, “Arm Wrestling With Chas ‘n Dave” and “Alan Attack”)… While England and Scotland were busy knocking seven bells out of each other on the pitch, a far more civilised battle unfolded off it – a national anthem sing-off between Tom Walker