What We Think

Cadbury’s gives rivals a chance to coin it in at Christmas

Before someone says “I told you so” in a week or so’s time…this MAY be an elaborate PR stunt. However, if it is…it is very risky. To summarise…earlier this week, chocolate giant Cadbury’s (now owned by Kraft) shocked seasonal chocolate lovers across the nation when it announced it would no

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Fewer reasons to shop at Morrisons?

Right, now I’ve managed to shoehorn the “less v fewer” issue into a blog on PR, let’s have a quick look at the furore which has raged over this episode. To summarise, a Morrisons manager was reported on social media by a customer, after suggesting an elderly poppy seller (an 89

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PR Agencies

How to approach a journalist with your business story

So you’ve taken the plunge and are ready to speak to the press about your news? Great! However, there are right and wrong ways to do this… Do your homework My first piece of advice is to ask yourself, can the journalist you’re approaching really help you? Believe it or

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In light of the #Fappening iCloud scandal..how to handle a PR crisis

I’m sure most of you reading this will remember Gerald Ratner’s classic PR crisis? If not, I’m sure you cannot have failed to notice the controversy of the hacked private images of celebrities this last week, culminating in Apple admitting accounts were “compromised” but denying a “security breach”. The thing is, this kind

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How to become the media’s go-to expert in your field

This summer Press For Attention PR’s Greg Simpson, author of The Small Business Guide To PR, spoke at the Elite Business Event in London on how to become the media’s go-to expert in your field. The event was a huge success with big-name speakers including Michael Portillo, Karren Brady, Jacqueline Gold and, fresh

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By George – time to slay this sleeping dragon?

Happy St George’s Day everyone! What? Does that make you feel awkward? It seems to. Certainly the media can’t seem to decide what to do about the old chap. Fawn? Ignore? Wring hands? Worry? Champion? He’s a divisive fellow you see. Not the saint himself but what he has come

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Gove, an education in how not to be cool

One wonders who advises these minsters on their PR. Unless you believe this was unplanned of course. If it was stage managed, I’m not sure how they got the pupil to ask that question, maybe they just got “lucky” but my word, this will allow any budding #Govebuster to haunt

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By George this is a controversial issue

With St Patrick’ Day celebrations in full swing across many parts of the UK, a survey for the think-tank British Future suggests more than three-quarters of the public (76 per cent) want St George’s Day to be celebrated with as much enthusiasm as St Patrick’s Day. However, this makes people

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