So you’ve taken the plunge and are ready to speak to the press about your news? Great! However, there are right and wrong ways to do this… Do your homework My first piece of advice is to ask yourself, can the journalist you’re approaching really help you? Believe it or
I’m sure most of you reading this will remember Gerald Ratner’s classic PR crisis? If not, I’m sure you cannot have failed to notice the controversy of the hacked private images of celebrities this last week, culminating in Apple admitting accounts were “compromised” but denying a “security breach”. The thing is, this kind
This summer Press For Attention PR’s Greg Simpson, author of The Small Business Guide To PR, spoke at the Elite Business Event in London on how to become the media’s go-to expert in your field. The event was a huge success with big-name speakers including Michael Portillo, Karren Brady, Jacqueline Gold and, fresh
Happy St George’s Day everyone! What? Does that make you feel awkward? It seems to. Certainly the media can’t seem to decide what to do about the old chap. Fawn? Ignore? Wring hands? Worry? Champion? He’s a divisive fellow you see. Not the saint himself but what he has come
One wonders who advises these minsters on their PR. Unless you believe this was unplanned of course. If it was stage managed, I’m not sure how they got the pupil to ask that question, maybe they just got “lucky” but my word, this will allow any budding #Govebuster to haunt
With St Patrick’ Day celebrations in full swing across many parts of the UK, a survey for the think-tank British Future suggests more than three-quarters of the public (76 per cent) want St George’s Day to be celebrated with as much enthusiasm as St Patrick’s Day. However, this makes people
Surfing the channels last night I stumbled upon this episode of Channel 4’s excellent Dispatches series. I was even more intrigued than usual because it featured a major local employer here in Nottingham, the credit reference giant Experian. I’m not going to go into the whys and wherefores and I
As far as publicly admitting there’s “trouble at t’mill” goes, this is pretty strong stuff. I should probably wedge “beleaguered” in here somewhere but it is fair to say that by opening his arms to feedback with the Have Your Say survey, beleaguered (ooh, there it is!) group chief executive
My publisher got in touch with me last week and asked me to write a brief piece on anything useful for PR. Quite a wide-ranging brief that. I had a ponder, asked a few followers on facebook and twitter and eventually came up with an area of real concern but