I celebrated my 10th anniversary of business on April 1st. Yes, the date was intentional, after all, who else would try and start a new agency during the crash of 2008? I have learned a lot in the last decade that can make a real difference to your PR campaign.
As Jamie Carragher is now painfully aware – ‘Believe in better’ is Sky’s slogan. It has served them well, especially with the creation of the best punditry partnership on TV, Jamie Carragher and Gary Neville. The former foes, legends for their rival clubs, Liverpool and Manchester United respectively, have forged
This is the front page of my client’s local newspaper this morning. Talk about return on investment for PR! It features a story we have worked on for over a month, getting quotes from supporting parties and stakeholders, positioning my client at the heart of the deal and essentially telling
In terms of a PR crisis, running out of chicken when one is synonymous with the stuff is a zinger of a problem. The last thing to do is to try and wing it…in times of crisis comes threat but also opportunity. The threat to reputation but also the opportunity
Do you know what your target media thinks about you, your brand or your business? Have you ever thought to ask them? Now, this may sound scary and at times even be a bit uncomfortable BUT if you are going to run a PR or marketing campaign properly, you need
It’s not you, it’s me. We’ve tried but it just isn’t the same anymore. It would be best for us both if we just moved on. Feel good? Maybe you have a bit of a nervous feeling in the pit of your stomach? What if you took this honest approach
It’s that time of year when we’re making resolutions. Whether health, wealth or just plain happiness, we’re all at it. Of course, to do these properly, we need targets or good old ‘goals’ if you prefer and crucially, we need to know where we are starting from. This should be
It’s not every day that you get to meet one of your sporting heroes. My chance came yesterday when I met the Olympic legend, Sir Steve Redgrave. I’ve been fortunate in my public relations career to have met and worked with a lot of interesting business figures. I’ve even chaired
I’ve just got back from supporting our new client, ValueLicensing at Smarter Business Tech Live – a major exhibition with nearly 200 speakers including my client. What stunned me was that I was one of very few people there from the marketing support perspective. Most exhibitors focused on getting there on