At the time of writing, my original post on this issue has received over 7,000 views and over 30 comments so it appears to be resonating with many people. What could possibly have vexed me so much and wound up so many others too? Well, it was a pitch, over social
Despite working in PR, I am not a YES man. I’ve said YES to Richard Branson and James Caan as you surely know by now but I’ve also said NO to many more, including Colonel Gaddafi. OK, the kids from Grange Hill had the serious message of drug abuse to tackle,
Some fundamental things apply when selecting a PR agency and it is not all about who walks in through the door on pitch day – firstly take a look at yourself. Why do you want external support and what do you want to achieve? Will the agency be an
About to issue news before you head away on holiday? STOP! Someone once said…”80 % of success is showing up”. OK, he also said “change is death” but if you are guilty of this PR crime, you need to change or your campaign will die. You see, PR is all
Has anyone seen a scapegoat? I’m sure we left it somewhere around here. There must be someone to blame, to rant against. Even a small burning effigy would do. But no, not this time. The man who missed in ’96, the chap with the bag on his
Think PR is all glamour? Think again. At approximately 7.30am I was mid-swim after my Monday guilt-assuaging workout when I noticed two strange black bags floating towards me. Small, black bags. My instant reaction was disgust, why wasn’t the pool cleaned first thing? Then slowly it dawned on me, they
Businesses are increasingly realising that Corporate Social Responsibility, or ‘CSR’ for short, can be a major asset when it comes to positioning positive public relations for their brand. There are various elements they can weave into their marketing mix around sustainability and ethical practice but the classic tactic that is
You know the old saying about taking a horse to water? Well, it is the same with PR and Marketing. It doesn’t matter how wonderful your branding, goodwill, reputation and market position is if you do not make it EASY for people to engage with you and buy from you.
I’m sure like me, you’ve lost count of the emails begging you to remain on various marketing lists over the last couple of weeks leading up to the dreaded GDPR deadline. It annoyed and inspired me in equal measure which is why I have just bought 100 tins of