…and I cannot lie. Fear not, gentle reader, this particular giant but – note singular ‘t’ – is the one most people are defaulting to right now and is another dreaded ‘B’ word…yep, Brexit. Negotiations are much in the news today. I’m writing this ahead of watching PMQs because I
‘Don’t be evil’ a key part of Google’s Code of Conduct was quietly shelved back in 2018, probably due to the fact that suggesting it as a possibility hinted at likelihood of it occurring… Anyway, they now work within a more vague ‘ethical business conduct’ guideline which is somewhat dull
OK, so you’re not Liza BUT I’m about to save you a fortune on wasted marketing anyway. All you need to do is find the holes in your bucket which sounds simple but after a number of similar different experiences in the last month, maybe it isn’t. In the last
I am a member of a well known health club, which, due to its location, tends to include a fair few famous faces – typically footballers and cricketers but also a former undisputed super middle weight boxing champion. He’s getting very good at tennis and has a volley with real
Or do you? Are you just a little guilty of playing it too safe in your marketing? You know by now I don’t like the John Lewis advert. I also cannot abide most musicals. However, I do LOVE the range of ads out this Christmas that aren’t afraid to be
I’ll admit this right from the start, I don’t really like the John Lewis ad. I am clearly soulless. Actually, it is great, it is warm, it is emotive but it’s just too ‘commercial’ for me, which sounds odd for an advert but it feels too much like a plug
The battle for hearts, minds and marketing budgets rages. Can’t we all just get along? The answer of course is YES, if you integrate these specialisms they wield HUGE power for the marketing arsenal. However, as with all weapons, they are dangerous in some hands. Especially if you throw social
Attention seekers hijacking a symbol to push their own agenda’? That was the opinion of Tory MP Johnny Mercer in the Telegraph earlier in October but not about the red poppy, this was about the white poppy. Some might argue the same could be said about ‘attention seeking’ for anyone
At the time of writing, my original post on this issue has received over 7,000 views and over 30 comments so it appears to be resonating with many people. What could possibly have vexed me so much and wound up so many others too? Well, it was a pitch, over social