OK, maybe you loved the film but I fell asleep about 15 minutes in. However, that is all I needed to hopefully get a key concept over to you about how to create professional marketing campaigns that actually work into your planning for 2021. I’d like you to use this
Looking for award winning PR? I am writing this a week or so after the 2020 East Midlands Bricks Awards, of which we were one of the sponsors. It was a little different this year as I didn’t have to be balance business cards in one hand and canapes in
‘’Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” You’ve probably heard this HILARIOUS observation attributed to John Wanamaker, the chap behind the department stores that eventually became part of the iconic Macy’s. Good old John is described as a marketing ‘’pioneer’’ and back
Roses are red, violets are blue If you want press coverage I’ll give you a clue There’s one simple way, To get what you need You’ll need to start planning Then react with great speed To really stand out and get their attention There’s so many ways Too many too
And still found space for the founder of Green & Black’s and Lord Archer… Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team. I get great value from these days out of the office as I get to work ON the business not in it
Actually, although PR has its moments, I’m talking about a chap at the property next door to me on Friday trying to earn an honest bob. A window cleaner. Now’ it’s not often one gets to quote George Formby in a column about PR and Marketing but today is that
An initiative by the specialist Baby Loss charity ‘Forever Stars’ is expected to raise more than a few eyebrows this weekend as part of Baby Loss Awareness Week as hundreds of people are expected to #ShowUsYourSocks The vibrant pink and blue socks have been designed especially for Forever Stars and
‘Guilt free chocolate’ – grabs the attention doesn’t it? It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s. Now, bigger than Marmite and cooler than Prada, Green & Black’s is a truly iconic British brand. Like me, Jo Fairley is a former
By the time you read this, I should know whether I am the TOP PR adviser in the UK following the Enterprise Nation #TOP50Advisers Awards. It will be a BIG day for me, whether I win or not, having already made the final 5 in a national competition and I’m being dragged