Which would you rather have: a brand new Tesla…or cold hard cash? That was the question my mentor Nigel Botterill asked me last week when a letter arrived in the post (it was also a digital campaign). It made me pay attention because it interrupted my thoughts. A free car or £30,000 in cash? I …
Fancy a Tesla? – How to electrify your marketing with referrals Read More »
The reason I mention this isn’t a desperate cry for attention (honest) it is because it has to be one of the most common questions I get asked by people when they are looking for press coverage. I’m talking about their business birthdays or anniversaries as we should call them. ‘Hey Greg, it’s our first …
There’s some utter rubbish written about Linkedin by self-appointed experts. I mean grade A trash. I do not profess to be an expert, although I am rather handy at it, as 75 reactions and over 8,000 views of my post below suggests. Now let’s be honest, we’ve ALL been on the receiving end of …
How to keep your fishfingers on the Pulse on LinkedIn Read More »
RIP to the big man. Master of drama, theatrics, overly long songs and also, one of the great enduring mysteries of our time… Just what was it that Meat Loaf WOULDN’T do for love? We know he’d run right into hell and back. We’re confident he’d never lie to you and that’s a fact. But what the …
What Meat Loaf can teach us about our businesses and core values Read More »
Believe it or not, many years back, I was a pretty handy tennis player. It helps being rather tall! I never had an ounce of the talent or frankly, the single minded determination to even become a coach (my dad is), let alone a pro. Then you have someone like Novak. His talent is incredible …
Why the Visa debacle is No Djok for No-vax Djokovic and his sponsors Read More »
A quick question for you…. Do you answer your customers’ questions on your website? Actually, scrap that, do you answer your prospects’ questions? Properly. Questions about product range, what works best for whom, features, benefits, comparisons with competitors, even….dun, dun, durrrrrr…PRICE?! Be honest, are you actually HELPING your prospects to make better buying decisions? I …
Welcome to “Winsday”, wins, wisdom, tips and tricks from the Press For Attention club to help perfect your profile and boost your business. Last week, I was part of an event called “Marketing Unplugged”, a 2 day marketing marathon that really opened my eyes to the BIGGER questions in marketing but also reminded me how …
You know the score when Eric Clapton meets marketing Read More »
Welcome to “Winsday”, wins, tips and tricks from the Press For Attention club to help perfect your profile and boost your business. Come on, admit it, we’ve ALL asked ourselves this question at some point… “What do you get if you cross David Walliams with an opera singing accountant, Making Tax Digital and an e-newsletter?” …
Winsday Wisdom – What a performance – when “Little Britain” met the singing accountant Read More »
Welcome to “Winsday”, wins, tips and tricks from the Press For Attention club to help perfect your profile and boost your business. Today I want to share with you a pet peeve of mine regarding LinkedIn. It seems it struck a chord because as we speak, the article has over 3500 views and is generating …
How NOT to win friends and influence people on LinkedIn Read More »
This week is a QUICK turnaround as this case study is breaking as we speak. In fact, this morning, this story has hit EVERY news outlet targeted for our client Bygott Biggs. Want to know how we did this? Read on to discover more… It all began a few years ago, on a …
Winsday Wisdom – How to dominate the media agenda when you relocate your office Read More »