Apple

Apple’s Swift u-turn halts “Bad Blood” with Taylor

That headline was just begging to be written wasn’t it? “I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,” Taylor observed to her 50m + Twitter followers. In a nutshell, Apple Music, which launches on 30th June, had planned to not pay artists during the three month trial …

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In light of the #Fappening iCloud scandal..how to handle a PR crisis

I’m sure most of you reading this will remember Gerald Ratner’s classic PR crisis? If not, I’m sure you cannot have failed to notice the controversy of the hacked private images of celebrities this last week, culminating in Apple admitting accounts were “compromised” but denying a “security breach”. The thing is, this kind of crisis can happen to …

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