Kylie Jenner just gave her plastic surgeon more publicity than most businesses see in a lifetime. With a simple mention, she transformed Dr. Garth Fisher into the hottest name in cosmetic surgery. That’s the power of influencer marketing in 2025. As a former business journalist turned PR consultant, I’ve watched
Here’s the real fringe benefit of media coverage (and no, I’m not talking about Claudia Winkleman’s hair – although that is iconic): it’s not just strictly about getting your face on the cover – it’s what you do with that coverage that counts. I’ll be honest: I’ve never watched The Traitors. All
You can always spot a genius PR move. It usually arrives with balloons, headlines, and… a new Jeep? Yes, in case you missed it (and honestly, I tried), Peppa Pig’s family has welcomed a new addition: Baby Evie and to celebrate, Mummy Pig has been gifted a shiny new off-roader.
Gary Lineker rarely needed a referee in his playing days. Over 600 professional matches, not a single booking. Impeccable timing, calm under pressure, always just inside the line. Which makes his latest brush with the BBC all the more ironic. After sharing a pro-Palestinian video on X (formerly Twitter) that
The recent cyberattack on Marks & Spencer didn’t just disrupt orders or shake the stockroom. It rattled something far more valuable: trust. Data was stolen — names, addresses, shopping histories. The online store went dark. Headlines blazed. But through the digital smoke, one thing remained remarkably intact: public affection. Because
A PR superhero breaks down the Blake Lively vs. Justin Baldoni drama (no capes required). Sometimes, the PR universe hands you a story so packed with egos, lawsuits, and cinematic parallels that it practically begs for a superhero to explain it. Enter… Doctor Spin. Armed with a press pass, a raised eyebrow, and
It’s April 23rd — St George’s Day. Or so we thought. The Church of England says it’s next week. The Prime Minister threw a pork pie party yesterday. And the flag that’s meant to represent all of England? Still stuck in a PR crisis, tangled up in politics, prejudice, and
Jeff Bezos. Katy Perry. Oprah. A spaceship full of women and a message of empowerment that should’ve rocketed to success. Instead? Turbulence. When Blue Origin launched its first all-female crew into space, it looked like a PR masterstroke. But then the media — and the internet — had their say.
There’s a golden rule in PR: if you’re going to ask the public a question, make sure you’re ready for their answer. San Francisco’s planners might be wishing they’d had that tattooed on their project plan. It all started with good intentions. Close a stretch of the Great Highway to