From Underdogs to Icons – The Lionesses Are Redefining the Rules They’ve done it again! Back-to-back European champions. A legacy cemented. A generation inspired. But this isn’t just about football – it’s about rewriting the rules. For visibility. For value. For voice. The Lionesses weren’t always household names. They trained
(Even if you occasionally drop them) Last year I won an award. Last week, I smashed it. Literally. I was about to record a slick little video, trophy in hand, to say “Hey look, I actually do take my own PR medicine — I enter awards too.” Then… crash. Trophy. Floor.
Wimbledon 2025. 31 degrees. Packed Centre Court.And the official hydration partner… ran out of water bottles. Evian’s big eco moment – sleek reusable bottles, stylish refill stations, planet-friendly vibes – turned sweaty and sour when the refill scheme couldn’t meet demand during the hottest tournament on record. The twist?Those same
Clearing your desk before holidays kills stories. I see this every summer. Business owners frantically sending press releases on Friday afternoon, then disappearing to the Costa del Sol for two weeks. Here’s what actually happens next. Monday morning arrives. A journalist reads your press release over coffee. They’re interested. The
This week, I’m doing something I haven’t done in five years. I’m going on holiday. Abroad. A proper one. Not a long weekend. Not a “working from warmer climates” cheat code. A real, honest-to-goodness break. And the reason it’s taken five years? Bear. And Sweep. Bear is our beautiful, quiet,
There’s a moment in every discovery call — usually right after they’ve explained they’re “thinking about getting some PR” — where I can feel it coming. “So… how much does PR cost?” Now, I get the question. It’s a sensible one. It’s just not a simple one. Because PR isn’t
Entrepreneurs Circle (EC), the UK’s largest private organisation dedicated to helping business owners grow, has appointed Press For Attention PR to lead its public relations strategy. The strategic partnership comes as EC makes a bold ÂŁ5 million investment in its new 15,000 sq ft national headquarters on Blythe Valley Business
World Toothache Day. International Talk Like a Pirate Day. National Bubble Wrap Appreciation Day. The world of awareness days has officially gone mad. As a former business journalist turned PR consultant, I’ve watched the rise of these “special” days with a mix of amusement and professional curiosity. After all, there
Kylie Jenner just gave her plastic surgeon more publicity than most businesses see in a lifetime. With a simple mention, she transformed Dr. Garth Fisher into the hottest name in cosmetic surgery. That’s the power of influencer marketing in 2025. As a former business journalist turned PR consultant, I’ve watched