What We Think

The power of thought leadership

#Urgh, jargon alert. “Thought leadership”, if I should ever utter it to you or you should ever find it cropping up in conversations with your own PR agency, is effectively positioning yourself as an expert within your field. It doesn’t matter how big your company is. What matters is that

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I refuse to take part in this recession – Talking Point

Late last week I was asked by regional business magazine, Insider, to write a piece for their Talking Point slot. As I’m forever pushing, prodding and cajoling my clients to do similar things I thought I should demonstrate that I do take my own medicine. Here’s the article reproduced in

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Obama begins campaign trail anew in Tucson

Say what you like about the man, the leader and the politics but boy the President of the United States can hold a crowd! Some commentators may have likened it more to a pep rally than a memorial service but there is no doubting that this event, called to honour

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How to write an effective press release

I recently wrote this for the business reality website www.inafishbowl.com if you haven’t seen it there, have look here and then head over to the site for some great free advice on building, running and growing a business. Or, you can have a nose at all of my free “How

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Rolls Royce considers PR on corporate reputation

I have said previously that Rolls Royce needs to think about the way it comes across. A great company but sometimes a tad too slow to respond – notably in light of the Quantas (Trent 900) saga. I’ve been told that they are in a tricky balancing act here which

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Flairmonkey Puts Shirt On My Back For Movember

So I had the bike,  I had a route/s but I had no shirt. I thought an average footy top would do but it slowly dawned on me that this would be an error. Enter Flairmonkey . I’d met Brad Legrand, one of two Directors of this Nottingham-based sportswear firm,

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Press For Attention PR Gets On Bike For Movember

I’ve decided to put my mouth to good use. It had to happen some time. Please contribute in some small way if you can to this excellent cause. In essence, I’ll be leaving the warm confines of the office this month and heading off on my bike across the region

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