This week I made my debut on the expert panel of Inafishbowl.com in front of an audience of local entrepreneurs, advisors and investors. One of the questions that came up was on opportunities within trade publications for PR campaigns. I am a huge advocate of this, talking directly to potential
Last week I wrote on the power of giving away your content, ideas and expertise for free paying particular attention to www.inafishbowl.com and how I use it to leverage my efforts. Next month I will be giving away more free snippets, nuggets, tips and tricks on all things PR at
With their freemium models, software providers give away their hard-earned products and services all the time, slowly build a critical mass of customers, hoping that some, once impressed, will upgrade to a more bespoke and powerful offering. In a nutshell, it is about showcasing. It is the
#Urgh, jargon alert. “Thought leadership”, if I should ever utter it to you or you should ever find it cropping up in conversations with your own PR agency, is effectively positioning yourself as an expert within your field. It doesn’t matter how big your company is. What matters is that
Rather than moan about another candle on the birthday cake this year I thought I’d take the “another year wiser” angle and ask a few folk for their own snippets of wisdom via twitter and LinkedIn. 33 words or fewer.* As promised and in no particular order, here are some
Late last week I was asked by regional business magazine, Insider, to write a piece for their Talking Point slot. As I’m forever pushing, prodding and cajoling my clients to do similar things I thought I should demonstrate that I do take my own medicine. Here’s the article reproduced in
I’ve written on this twice before and I maintain that real damage has been done to rugby’s reputation. However, here’s a quick update, courtesy of the Independent via PA (no paywall!). Former Harlequins physiotherapist Steph Brennan won a High Court battle today over the decision to strike him off
Say what you like about the man, the leader and the politics but boy the President of the United States can hold a crowd! Some commentators may have likened it more to a pep rally than a memorial service but there is no doubting that this event, called to honour
I recently wrote this for the business reality website www.inafishbowl.com if you haven’t seen it there, have look here and then head over to the site for some great free advice on building, running and growing a business. Or, you can have a nose at all of my free “How