What We Think

Hack a hairdryer: IBM’s hot air hacks off scientists

Last night, I was fortunate enough to attend the BioCity Annual Lecture, given this year by Professor Molly Stevens of Imperial College London Amongst many accolades, Professor Stevens has been recognised as one of the ‘Top 100 Young Innovators’ and ‘The Times Top 10 scientists under 40’. It was an inspiring

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Want award-winning PR? Start winning awards

As I write this, our team is busily researching the award criteria on behalf of a client, for a major accolade. We do this a lot. Why? Very simply, it is about pride and profile. Here’s the official blurb from the editor (Ed Bedington) of the trade magazine associated with

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We need to talk about Jeremy – don’t we?

What a week it has been (so far) for Jeremy Corbyn. Winning the Labour leadership contest by a landslide by effectively NOT playing the PR game but secretly doing just that. Jeremy won a lot of hearts and minds by being himself. He is unvarnished. He is everything that most

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ER = good PR – the Queen as PR asset to UK

With today marking Queen Elizabeth II becoming the UK’s longest serving monarch, a poll by Sky Data shows that 70% of Brits would like to see the monarchy reign forever. All seems rosy for her majesty. Indeed, the popularity of the monarchy in general terms has rarely been so high,

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Sorry but…we don’t know what you’re doing.

It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us what they actually do. This actually makes it hard to buy what they sell. Not a good thing. Why? Well…it seems we often don’t know what it is we

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These women’s work – worth sweet FA?

What a depressingly predictable scenario. England’s brave, battling “Lionesses” (in itself arguably a bit derogatory but let’s not dwell on that) fly home to great acclaim across the football supporters in the country, men and women alike, inspiring a generation of girls to pull their boots on and of boys

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Apple’s Swift u-turn halts “Bad Blood” with Taylor

That headline was just begging to be written wasn’t it? “I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,” Taylor observed to her 50m + Twitter followers. In a nutshell, Apple Music, which launches on 30th June, had planned to not pay artists

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